Since October, the Lieberwirth Foundation has completed our round of prominent investors. Why is this prestigious foundation investing in Narravero? We asked Liesa Schaller, the foundation director:
Liesa, why is the Lieberwirth Foundation investing in Narravero?
Narravero is simply very promising for us. I am excited about Thomas Rödding's enormous commitment on the regulatory stage. He ensures the presence of the company and that Narravero is involved, for example at the European level - but also at DIN and the UN.
Narravero's business model has huge potential. I work in tax consulting and auditing and have to deal with regulatory and bureaucratic hurdles every day. New regulations and requirements are constantly being added. In particular, the Supply Chain Act (LkSG) creates enormous legal requirements with regard to the traceability and quality of products, so that dealing with the topic of the Digital Product Passport (DPP) is inevitable in the medium term, even for small and medium-sized enterprises.
Why does this speak for Narravero?
The Narravero solution offers companies the opportunity to see the impact of the LkSG not as a necessary evil, but as an opportunity to gain market advantage. Through the publishing system, brands will be able to interact directly with their customers via the Digital Product Passport and provide information on all product features in real time. Obviously this has a lot of potential.
Where do you see the barriers, where the opportunities?
I think it is a hurdle for many companies to see the benefits at all. But Thomas Rödding is exactly the right person to convince them of the potential of the new regulation with his enthusiasm. Thomas has a way of getting people excited about a supposedly dry subject and making them aware of the benefits of the Digital Product Passport.