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Reference Story
B&W International

B&W International uses the Digital Product Passport to digitize quality assurance and after-sales services. This creates clear traceability, efficient processes, and improved customer satisfaction.

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B&W Cases of Success

B&W - Cases of Success

B&W International is a leading manufacturer of high-quality cases and protective systems used by industrial and end customers worldwide. Durability, precision, and proven quality define every product.

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Dirk Uhlenbrock, Managing Director
B&W International
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"We value the DPP because it allows us to provide customers with detailed product information that wouldn’t otherwise be accessible in this form—available directly on the product at all times."

Requirements for the DPP

Challenges for B&W

Quality assurance is central to B&W: Every case undergoes testing, documentation, and release—often tied to specific batches or serial numbers. The challenge was to make quality, service, and product data unambiguously available, digitally linked to the product, and accessible both internally and externally.

The documentation of inspection processes had evolved over time:

  • QA protocols were partially paper-based
  • Inspection and service data was scattered across multiple systems
  • Tracing individual products in case of complaints or service requests was time-consuming

Customer service faced similar challenges:

  • Spare parts inquiries were often handled via email or phone—with unclear product details, follow-up queries, and longer processing times.

B&W’s Goals with the Digital Product Passport:

  • Fully digital, traceable QA documentation for each product
  • Standardized, uniform inspection processes
  • Fast access to test and production data for service cases
  • Reduction of paper, media discontinuities, and manual research
  • A direct, digital channel for service and spare parts
  • Improved efficiency, transparency, and customer satisfaction
dPP solution with Narravero

How B&W Uses the Digital Product Passport

To advance quality assurance and customer service, B&W implements Narravero’s Digital Product Passport (DPP). The solution provides clear traceability, streamlined processes, and enhanced customer support—based on structured product data.

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Digital Quality Assurance via the Product Passport

With Narravero, B&W has integrated quality assurance directly into the Digital Product Passport:

  • Digital QA checklists Predefined test steps (e.g., tightness, hinge function, interior fittings) are recorded digitally.
  • Multimedia documentation Photos, measurements, and test notes are stored directly in the DPP.
  • Unique product link Each test report is automatically linked to the individual serial number of the case.
  • Role-based access Production, QA, and Service teams access the data internally; quality certificates can also be shared externally when needed.

Result: Consistent, traceable quality documentation—from production to the end customer.

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Digital Service and Spare Parts Channel

The DPP also serves as a central after-sales touchpoint:

  • Unique product identification Each case is equipped with a QR or NFC tag linking directly to its individual product passport.
  • Direct service access Customers can retrieve exploded views, spare parts lists, and service forms via scan.
  • Automatic product assignment Serial number, model, and batch data are pre-populated—reducing the risk of incorrect orders.
  • Seamless system integration Service requests and spare parts inquiries are automatically transferred to internal systems (e.g., CRM, ERP).
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Digital product passport B&W
 

Smart Scrolling

Explore B&W’s Digital Product Passport—a solution designed for transparency, efficiency, and future readiness. The DPP reflects the company’s commitment to innovation, enabling structured data management and streamlined processes for every product.

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Open B&W DPP via Scan

Solution / Implementation

In order to successfully master the challenges, COR and Narravero worked together on a structured, practical approach for the Digital Product Passport (DPP). The aim was to develop a solution that would both optimize internal processes and offer customers real added value.

Project launch and stakeholder involvement:
The project began with a comprehensive kick-off involving all relevant stakeholders, including ERP teams and adjacent projects. A production tour at COR in June enabled the team to understand the processes on site and discuss the requirements for the DPP in a practical manner.

Structured roadmap and product selection:
The next step was to define specific work packages: Selection of DPP products for version 1 and version 2, identification of relevant systems and data sources, and creation of a list of likely data points for compliance and sustainability. Workshops and coordination rounds resulted in a final wireframe for DPP V1, which mapped both internal processes and met the requirements for customer communication.

Integration into existing systems:
A key aspect was the use of existing ERP systems. By mapping mandatory data fields, information could be enriched directly from the ERP and seamlessly integrated into the DPP. This ensured that the Digital Product Passport was not just an additional tool, but an integral part of COR's existing IT architecture.

Technical implementation and innovation:
Another important step was the design of the NFC integration, which enables customers to call up digital information directly on the product. This was accompanied by the development of concepts for communicating the new touchpoint via digital sales channels in order to meaningfully supplement traditional print communication and exploit social media potential.

Regular exchange and agile adaptation:
Weekly jour fixes and continuous workshops ensured that the project team was able to react flexibly to new requirements and that all stakeholders were involved at all times. This created a solution that is broadly compatible internally and at the same time meets the requirements of modern digitalization and sustainability.

Free whitepaper

Turn Products into Relationships

The Digital Product Passport (DPP) bridges the post-purchase gap by transforming products into active communication channels. This whitepaper shows how leading companies use the DPP to create transparent, data-based storytelling and foster genuine customer relationships. It focuses on practical applications—real interaction channels directly tied to the product.
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Results / added value

The implementation of the Digital Product Passport (DPP) at COR clearly shows how digitalization and sustainability can go hand in hand. By working with Narravero, COR was able to realize several concrete added values:

1. transparency and sustainability:
With the DPP, all relevant information on materials, origin and take-back scenarios can be provided digitally. This gives customers a clear overview of the sustainability of the products, while COR reliably meets compliance requirements at the same time.

2. process optimization and internal efficiency:
Integration into the existing ERP system means that data is automatically maintained and synchronized. This reduces redundant work steps, minimizes sources of error and ensures that all departments - from sales to production - work with consistent information.

3. strengthening the brand and customer communication:
The Digital Product Passport enables COR to make its own pioneering role in the furniture industry visible. NFC integration and new digital touchpoints actively address customers and support communication via modern channels such as social media. This complements traditional print media and increases the reach and relevance of the brand.

4. future-proof product strategy:
With the DPP, COR's product portfolio will become even more "circular". Return scenarios, recycling options and resource-saving manufacturing processes are made visible and form the basis for a sustainable, future-oriented product strategy.

5. internal acceptance and cooperation:
Workshops, regular jour fixes and a transparent roadmap enabled all stakeholders to be involved at an early stage. This led to a high level of internal acceptance and ensured that the DPP was effectively implemented and supported in all areas of the company.

Conclusion:
With the Digital Product Passport, COR has created a solution that offers real added value for customers, employees and the company itself. The project shows how digitalization not only makes processes more efficient, but also makes sustainability measurable, communicable and strategically useful for the brand.

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DPP results for B&W
 

Added Value B&W Gains with the Digital Product Passport

The B&W International case demonstrates how the Digital Product Passport evolves from a simple information tool into a central system for quality assurance and service.

This approach is applicable to all manufacturers with:

  • Series production
  • High quality and documentation standards
  • Durable products and spare parts requirements

Examples include mechanical engineering, automotive, medical technology, tool manufacturing, and household appliance industries.

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Faster processing times

The DPP accelerates service workflows—all relevant data is instantly accessible.

100% traceability of production, testing, and service data.

 

Continuous quality improvement

Structured processes and regular ISO audits support ongoing quality and compliance.

Reduced effort

Manual work for complaints and service cases has been significantly minimized.

Process optimization and internal efficiency

Standardized, fully digital QA processes eliminate paper, increase transparency, and ensure compliance.

Greater customer satisfaction

Customers benefit from a streamlined, digital after-sales experience—fast, transparent, and direct.

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Narravero In Practice

Live demo: Experience the Digital Product Passport in Action

In a free live demo, we show you how the Digital Product Passport helps you connect with customers directly through the product. You’ll learn how to use structured data to support compliance and operational efficiency, all while enabling scalable, transparent processes. The focus is on practical application—no overpromising, just real-world solutions.

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