Here you’ll find practical guides, market analyses, and strategic tips for successfully implementing the Digital Product Passport in your organization. All content is concise, easy to understand, and ready to put into practice.
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Impulse Paper: The Brand in the Answer Economy
Answer Economy: Why Products Are the New Search Engine
As people increasingly turn to AI instead of websites for answers, products themselves become the new source of trusted information. This thought paper explores how the Digital Product Passport helps companies stay visible, relevant, and discoverable in the age of the Answer Economy.
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Impulse Paper: Rethinking Brand Communication
Brands don’t live in ads anymore.
They live in the products we use.
90% of a product’s value is created after purchase—yet this is where brands lose touch. This position paper reveals how the Digital Product Passport reclaims that connection, turning products into the interface between brand, usage, and value creation.
Impulse Paper: Fashion
Fashion reconnected: Dress. Connect.
Our impulse paper with the German Fashion Association shows how the Digital Product Passport (DPP) shifts from a regulatory burden to a strategic communication tool for fashion decision-makers—from value brands to retailers and platforms.
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Industry Paper: Batteries
Digital Battery Passport 2027
The Battery Passport is coming—and 2027 is closer than it seems. This whitepaper explains which batteries are affected, what data will be required, and how companies can implement the Battery Passport step by step.
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Furniture Implementation Guide
Digital Product Passport in the Furniture Industry
The Digital Product Passport is transforming the furniture industry. This whitepaper shows how furniture manufacturers can prepare for upcoming requirements and use the DPP as a strategic advantage.
Whitepaper Toys
Digital Product Passport in the toy industry
What opportunities does the Digital Product Passport (DPP) offer — and for whom? This whitepaper is aimed at decision-makers in the toy industry as well as the teams implementing those decisions.
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Let's tap: Let your produtcs talk!
Turn a shelf into an interactive screen, a purchase into an emotional conversation, and a product into a channel that keeps your CRM running.
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Turn your products into relationship!
How brands can communicate directly at the product and extend customer engagement beyond the point of purchase.
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Digital Product Passport & PIM - A "perfect match"?
What happens when sustainability requirements meet structured product data? This whitepaper explains why PIM and DPP must be considered together.
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Introducing digital product passports in companies
Finally, clear guidance on implementation! This whitepaper shows how companies can integrate the DPP in a structured, efficient way — with real added value, including checklists and decision-making aids.
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Understanding, using and scaling the digital product passport
From obligation to power tool: Learn why the DPP can do more and how companies can use it now to streamline processes, delight customers, and bring their brand smartly to smartphones.
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The digital product passport in discount retail
How does the DPP fit into pricing pressure, promotional logic, and retail processes? This whitepaper shows where it delivers strategic potential.
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Industry check
The Industry Check provides compact insights into market trends, competition, and future potential. Companies gain clear guidance for strategic decisions.
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DPP Booklet
Everyone wants to know how the DPP works. We show it: 100% real DPP live cases from different industries — one click away from actual deployment, guaranteed to create those “aha” moments.
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The Economics of Digital Product Passports
The renowned Circular Tech Forum examined the real value and costs of the Digital Product Passport with experts from business and practice.
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