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Award-Winning DPP Solution for Brands That Aim to Grow

The Digital Product Passport for secure compliance and measurable growth

The Digital Product Passport (DPP) will become mandatory across the EU. Narravero translates regulatory requirements into tangible business value — structured, scalable, and aligned with real-world implementation.

Leading brands rely on Narravero's DPP platform

Use cases
 

What you can achieve with the Digital Product Passport

 
 

The DPP creates practical value along the entire product lifecycle — from marketing and service to sustainability communication. 

Free whitepaper
 

Implementing the DPP in your organization — including checklist

The Digital Product Passport (DPP) closes the information gap after purchase and turns products into active digital brand interfaces. Discover how leading companies use the DPP to enable storytelling, data-based communication, and stronger customer relationships. No theory — but new interaction pathways directly at the product.

Achieving a Successful DPP with Narravero

Why brands choose Narravero for a structured and scalable DPP implementation


From award recognition and proven client projects to technological expertise:
Narravero combines recognized technology, practical implementation experience,
and dedicated support into a platform
designed to make the Digital Product Passport scalable in real-world environments.

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“The Digital Product Passport enables us to demonstrate sustainability in a structured way and further develop our business model toward circular readiness. Key processes — from compliance to customer-facing communication — can be effectively embedded into our products. This is forward-looking digitalization, and we are proud to be among the pioneers in the furniture industry.”

Tobias Janorschke, Head of Digitalization and Process Management

Global Tech Award
Award-winning
technology

Confirmed by the EU DPP community. Winner of the DPP Excellence Award 2025: Narravero is officially one of the most innovative solutions on the European market.

One platform. All DPP requirements. No isolated solutions.

Narravero combines compliance, marketing, sustainability and service in a single system architecture. No more fragmentation - everything interlocks, ready for immediate use.

Scalable, open system and built for every touchpoint

Whether ERP, PIM, e-commerce, POS, or app environments: Narravero can be integrated depending on your existing system landscape and grows alongside your organizational requirements. Suitable for international product portfolios and complex data structures.

Personal support from DPP experts

From regulatory structuring to digital product communication: Our team supports you from initial consultation through international rollout — pragmatic, solution-oriented, and grounded in industry expertise.

 

 

 

Thomas L. Rödding


Founder & Managing Director of Narravero GmbH
Vice Chair Join Technical Committee 24 (CEN-CENELEC committee)

“The DPP will establish a unified digital semantic framework: Authorities can access structured data directly, consumers can retrieve information themselves, and companies can reduce translations, duplicate documentation, and individual reporting efforts. In short: organizations can reduce paper-based processes and avoid redundant work.”

Specialist departments
 

DPP solutions that help every department

Narravero delivers the right functions for every department - well thought-out, scalable and ready for immediate use.

IT & digitization


Gain valuable insights for innovation, quality and new business models.

Marketing & Sales


Use the DPP for storytelling, upselling and data-driven marketing.

Product management


Gain valuable insights for innovation, quality and new business models.

Compliance


Meet all EU requirements effortlessly, standardized and audit-proof.

Sustainability


Document material origin, CO₂ data and circular strategies and show customers real sustainability performance.

DPP as industry solutions

Discover the Digital Product Passport in your industry

Narravero helps companies from a wide range of industries to make strategic use of the Digital Product Passport - for data-based marketing, sustainable brand management and stronger customer experiences.

Who We Are: Narravero in Numbers

301
+

million
Platform accesses per month, internationally — across product portfolios and markets.

200
+

clients
From family-owned businesses to international corporations and public-sector organizations.

12
+

industries
Including cosmetics, textiles, furniture, luxury goods, and specialized packaging

Narravero Turn the DPP to your advantage

Why you are more successful with Narravero

Live in days - not months

Start with ready-to-use templates, clearly structured workflows, and system-supported publishing processes. No lengthy agency projects, no complex development cycles — your DPP can be deployed within a short timeframe, depending on your setup.

Scales effortlessly - from pilot to millions of products

Cloud-native architecture designed for high volumes: internationally available, performant, and secure. Whether starting with a limited number of SKUs or managing millions of product identities — Narravero grows alongside your business requirements.

Seamlessly integrated - no data silo

API-based and GS1-ready, Narravero can be connected to existing systems such as PIM, ERP, shop, or CRM environments, depending on your IT landscape. Existing product data can be structured and transferred into Digital Product Passports without rebuilding your system architecture.

One resolver, many views

Using the GS1 Digital Link standard and role-based routing, different stakeholder groups can access the information relevant to them — from end customers and service teams to retailers or authorities. One code, flexible information delivery.

More than compliance: real growth

Scan data, A/B testing, and personalization features can be used to better understand customer interactions and continuously optimize digital product communication. The DPP can serve as an additional marketing and data touchpoint.

EU-compliant - without stress

Narravero supports the structured implementation of evolving regulatory requirements within the DPP framework. As legal frameworks develop, information can be updated and provided transparently — creating clarity for internal processes and external reviews.

What brands actually achieve with Narravero

 

 

 

 

 

-30%

reduced service workload

Through clear product identification, digitally supported service processes, and spare parts requests directly via the Digital Product Passport.

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100%

digital authenticity verification

For every product of DSSLR — uniquely identifiable, protected against manipulation, and verifiable via NFC at the product level.

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+8%

higher after-sales revenue

Through contextual upselling within the Digital Product Passport — directly at the product as an additional digital touchpoint.

 

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100%

digital, product-related service history

All service, maintenance, and lifecycle data documented and accessible in a structured format at the product level — supporting transparency across the product journey.

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What our customers say about Narravero

“Narravero lets our products communicate everything that matters to our customers. The DPP provides a direct view behind the scenes and convenient access to our complete, personalized service environment.”

Tommaso _Melani
Tommaso Melani
CEO | Stefano Bemer

“We initially approached the Digital Product Passport as a regulatory obligation — but quickly realized it can be much more: a completely new, interactive touchpoint with our customers. Through the DPP, we can make so many strengths of our brands tangible and engaging.”

julia-gerling-straub-marbert
Julia Gerling
Head of Marketing | Straub Marbert Beauty Group

“When customers scan our product, they know it’s authentic. At the same time, the DPP provides access to exclusive content while remaining fully compatible with our retail systems. That’s simply fantastic.”

Samir Ayoub
Samir Ayoub
CEO | designfunktion Holding GmbH

“At SuperBioMarkt, we have nothing to hide — and neither do our partners on farms or our suppliers. With Narravero, we have a digital and development partner who is intrinsically motivated alongside us, pushing things forward with innovative IT solutions, creativity, and a dose of fun, while enabling sustainable changes in purchasing behavior.”

Linus-Weistropp
Linus Weistropp
Marketing Director | Superbiomarkt AG

“For us, the battery passport isn’t a burdensome obligation. By integrating it early into production and IT, we’re relaxed for 2027 — when data is due, everything else is already in place.”

Saredin Seine
Saredin Seine
CEO | Albert Seine GmbH

Ready to get started?

See the Digital Product Passport in action

In just 30 minutes, we’ll show you a live demonstration of how the Digital Product Passport works — from scanning the product to integration into your existing processes. Interactive, practical, and tailored to your questions.

Personalized consultation for your brand

We work with you to analyze your processes, clarify requirements, and demonstrate how the Digital Product Passport can create tangible value for your business. Customized recommendations included.

Start your DPP Pilot

Test the Digital Product Passport directly on one of your products. You’ll receive a fully functional DPP ready to use and experience immediately — with no risk.