Business
The industry is facing its first real
data question.
Your customers will demand the Digital Product Passport before Brussels does. This is not just about compliance. It is your gateway to the AI economy.
Four shifts to discuss, challenge, and explore further.
The definition of what a product is is being redefined.
Until now, data sheets, specifications, and relationships were sufficient. Anything beyond that was based on experiential knowledge: lifecycle, repairability, carbon footprint, supply chain transparency. These gaps are now being filled with data. No longer negotiated between two people — but between systems. The DPP is the first data architecture that doesn’t reside in files, but rather on the product itself.
The first buyer will rarely be a person.
Large corporations' procurement systems read, compare, and curate — before a human even sees the offer. Anything that cannot be described by a machine does not exist.
Industrial products are no longer just sold. They come with support.
Predictive maintenance, direct sales of replacement parts, and usage data contracts extend the sales cycle to a twenty-year partnership.
Data sovereignty is the next form of industrial sovereignty.
In the consumer sector, data sovereignty has already been settled — the platforms have won. The industrial sector is negotiating this issue for the first time, and it has a choice to make.
We make product data reliable, interoperable, and machine-readable so that products can succeed in AI-powered B2B processes.
Trustworthy.
Interoperable.
Machine-readable.
DPP will become a Listing criterion.
Why Product Passport Readiness Is Becoming the New Key Consideration for Retailers, Discount Stores, and Private Labels.
