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Food Retail

Reference Story SuperBioMarkt

The Digital Product Passport (DPP) positions SuperBioMarkt as a pioneer in transparency—by seamlessly documenting the origin of every product from farm to shelf, creating trust in genuine organic quality.

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SuperBiomarkt - 50 Years of Pioneering Organic Transparency

SuperBioMarkt AG is one of the pioneers of Germany’s organic food sector. For over 50 years, the company has stood for ecological quality, fair partnerships with farmers, and maximum transparency toward customers.

When it comes to animal products, origin and husbandry practices are central to building trust and influencing purchasing decisions. However, until now, it has been a complex challenge to trace and present information about individual animals and production processes in a clear, understandable way—especially at the point of sale.

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Linus-Weistropp
Linus Weistropp, Marketing Director
SuperBioMarkt AG
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"At SuperBioMarkt, we have nothing to hide—just like our farming partners and suppliers. In Narravero, we’ve found a digital and development partner who shares our intrinsic motivation to drive progress. With their innovative power, outstanding IT solutions, and a dash of fun, they help us create lasting change in consumer behavior."

Requirements for the digital Product Passport

Challenges for SuperBioMarkt

SuperBioMarkt faces the challenge of making the values of organic quality—transparent origin, animal welfare, and fair pricing—tangible for customers, so they can recognize them instantly at the product level, without creating additional workload for store staff.



Communicate origin and husbandry conditions in a transparent and credible way


Make information directly accessible to end customers at the product level


Provide clear justification for higher prices compared to mass-produced goods


Digitally convey the organic philosophy—without adding extra tasks for store personnel
Solution with Narravero

How SuperBioMarkt Uses the Digital Product Passport to Drive Transparency

Together with Narravero, SuperBioMarkt AG implements the Digital Product Passport (DPP) as a central transparency touchpoint.

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Structured Data Capture


Animal welfare and origin data are collected systematically and managed within the platform.
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Product-Specific Linking

Each food item is uniquely linked to its corresponding animal and production data via QR or NFC touchpoints.
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Transparency at the Point of Sale

Customers gain direct access to origin, husbandry, and quality information with a simple scan—clear, trust-building, and without detours.
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Centralized Data Management

All information is maintained uniformly and remains consistent across all channels.
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Digitale Product Passport SuperBioMarkt
 

Transparency You Can Taste

This organic cheese’s Digital Product Passport reveals its unique journey: from ethical animal husbandry and artisanal processing to natural aging. Every step reflects organic quality, bridging the gap between enjoyment and responsibility.

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Open the DPP with a Scan

FREE Whitepaper

Turn Products into Relationships

The Digital Product Passport (DPP) bridges the post-purchase gap—transforming products into active brand channels. Discover how leading companies use the DPP to create storytelling, data-driven communication, and genuine customer loyalty. No theory, just new ways to engage customers directly at the product level.
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DPP Results for SuperBioMarkt
  

Value Added by the Digital Product Passport

The SuperBioMarkt use case demonstrates how the Digital Product Passport (DPP) extends the organic promise into the digital realm—right to the store shelf. The DPP establishes a transparent, trust-building foundation for customers at the point of sale and for future applications in sustainability communication and regulatory compliance.

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Enhanced Credibility

Compared to price-driven mass-market products

Improved Purchase Decisions at POS

Via instant access to product information

Increased Trust
Through traceable origin transparency at the individual product level

Future-Ready Foundation

For additional DPP applications, including sustainability communication and regulatory requirements

Digital Extension of the Organic Promise

From farm to shelf, where transparency, origin, and husbandry conditions become tangible for customers

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How to Apply SuperBioMarkt’s Success to Your Business

This use case demonstrates how the Digital Product Passport (DPP) becomes a credibility booster in the food retail sector:

  • Ideal for organic, food, and agricultural businesses
  • Especially relevant for products with high transparency and quality standards
  • Applicable to meat, dairy, eggs, processed foods, and direct marketing

The DPP evolves from a mere information tool into a key trust anchor at the point of sale.

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Live Demo: Digitale Product Passport in Action

Experience the Digital Product Passport firsthand in our free live demo. Learn how to use the DPP to connect with customers directly at the product level, collect meaningful data, and accelerate your business growth. See for yourself how transparency becomes a powerful tool for engagement and success.

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