Press & Media | Narravero

Voice on the digital product passport

"The Digital Product Passport transfers the logic that has made platforms great - data, service, infrastructure - to the product itself. A T-shirt becomes a point of communication, a jacket a connection to a system that understands, checks and responds. And for the first time, the relationship returns to where it began - to the product."

Kirsten Reinhold: "The opportunities created by the Digital Product Passport". Textilwirtschaft, February 05, 2026.

April 10, 2026 | Süddeutsche Zeitung DOSSIER

The Digital Product Passport helps secure Europe’s raw material sovereignty.

The Digital Product Passport as a Global Digital Infrastructure: Thomas explains how the DPP will strengthen Europe’s future economic competitiveness.

Guest article as pdf | To the article in Süddeutsche Zeitung

April 15, 2026 | HORIZONT

How the Digital Product Passport Becomes a Brand Touchpoint

The Digital Product Passport formalizes what AI systems already require in practice: structured, reliable, and comparable product data. Inga explains how companies can use this logic to differentiate their brands in AI-driven markets.

View the article in HORIZONT

April 9, 2026 | handwerk magazin

Digital Product Passport (DPP): Without structured, comparable, and digitally usable data, nothing will work.

The Digital Product Passport is fundamentally transforming the skilled trades. Traditional manufacturing businesses are evolving into data-driven enterprises that must comply with new regulations. This article explains why materials and measurements are no longer enough—structured product data across the entire lifecycle is essential for competitiveness and compliance.

View the article in handwerk magazin

March 31, 2026 | TABLE BRIEFINGS, ESG.Table

Digital Product Passport: Transparency Among Textile Companies Promotes Competition in Sustainability

Verena Jasper, Bonprix's Head of Corporate Responsibility, explains what this means at the corporate level: better data, greater transparency, more informed decisions, and, ultimately, higher management standards throughout the supply chain.

To the article in TABLE-Briefing

Buy your ass!

Do you remember the legendary brand eins front page?It still hits the nail on the head today:

Our possessions go through all our routines without complaint: Buying, unpacking, stowing away, throwing away. As if things had no life of their own, lifeless objects in the carousel of goods. Of course, no product says: "Stop, I can still do something! Don't throw it away!!!!"

To the LinkedIn post