Press & Media | Narravero

Voice on the digital product passport

"The Digital Product Passport transfers the logic that has made platforms great - data, service, infrastructure - to the product itself. A T-shirt becomes a point of communication, a jacket a connection to a system that understands, checks and responds. And for the first time, the relationship returns to where it began - to the product."

Kirsten Reinhold: "The opportunities created by the Digital Product Passport". Textilwirtschaft, February 05, 2026.

April 10, 2026 | Süddeutsche Zeitung DOSSIER

The Digital Product Passport helps secure Europe’s raw material sovereignty.

The Digital Product Passport as a Global Digital Infrastructure: Thomas explains how the DPP will strengthen Europe’s future economic competitiveness.

Guest article as pdf | To the article in Süddeutsche Zeitung

June 4, 2026 | Textilwirtschaft

Digital Product Passport: Six of Eight Technical Standards Finalized

The first concrete standards for the Digital Product Passport were presented at the DPP4EU conference in Brussels. Thomas, CEO of Narravero and Co-Chair of the European standardization committee JTC 24, provides insight into the six areas that have been finalized, ranging from data storage media and archiving to interoperability and data security.

View the article in TextilWirtschaft

Issue 1 - 2026 | A4 DAS DIN-MAGAZIN

Narravero and the Digital Product Passport: When Products Learn to Speak

In an interview with A4 Magazine, Thomas and Inga explain that standardization is not compliance, but rather the foundation that enables products to truly speak. And why real value ultimately depends on leadership decisions.

View the article in DIN-MAGAZIN

May 13, 2026 | neue verpackung

The Digital Transformation of the Product

The Digital Product Passport is not just another compliance requirement in the EU rulebook — it marks the beginning of a new logic for value creation. It keeps product and packaging data usable over time, enabling circularity, take-back, recycling, AI-driven visibility, and business models that extend far beyond the initial sale.

View the article in neue verpackung

Buy your ass!

Do you remember the legendary brand eins front page?It still hits the nail on the head today:

Our possessions go through all our routines without complaint: Buying, unpacking, stowing away, throwing away. As if things had no life of their own, lifeless objects in the carousel of goods. Of course, no product says: "Stop, I can still do something! Don't throw it away!!!!"

To the LinkedIn post