Editorial Hub
The next market order is being built into the product.
European regulation and AI systems are converging on the same foundation: digital product identity. It will shape how products are discovered, verified, and traded.
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Echoes
Our Take on Digital Economics
April 10, 2026
Sovereignty begins with Transparency.
Guest Column by Thomas L. Rödding
Digital Product Passport Ensures European Raw Materials Sovereignty
June 18, 2026
Digital Product Passport in the Crossfire
Thomas Rödding Weighs In
More opportunities than risks for the textile industry.
April 15, 2026
The Product as a medium.
Guest Column by Inga Ellen Kastens
How the Digital Product Passport Becomes a Brand Touchpoint
July 19, 2026
The Source of Truth
Europe.Table - Corinna Visser
The EU registry as a reliable foundation for product data, markets, and AI.
March 31, 2026
Verena Jasper by Bonprix
How Bonprix Is Embracing the Future with the Digital Product Passport
As stated
Some quotes
Kirsten Reinhold
Textilwirtschaft, February 5, 2026
The Digital Product Passport applies the logic that made platforms successful — data, service, infrastructure — to the product itself. A T-shirt becomes a point of communication; a jacket becomes a connection to a system that understands, checks, and responds. And for the first time, the relationship returns to where it began — the product.
Simon Feldmer
Inside Wohnen, April 22, 2026
After some tough years, Koinor arrived in Milan with a major highlight: the digital product passport for many of its models, developed with Narravero, which sparked many genuine “aha” moments at the booth. Koinor is a great example of just how much power the Digital Product Passport (DPP) holds.
Gerrit-Milena Falker
Lebensmittelzeitung, June 22, 2026
Narravero and Co. manage to put a positive spin on the otherwise unwelcome topic of compliance.
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Clear Classification Instead of PR Talk
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