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Pricing & Investment

The Digital Product Passport: an investment that fits your portfolio.

Every product portfolio is different. With us, you get a licence that matches your actual scope. In the price configurator you enter your key figures in a few minutes, and your contact gets back to you with an individual, no-obligation quote.

Calculate your price Book a demo
How your investment is made up

Full rollout or test it first. You decide.

Most companies start straight away with a licence, because the Digital Product Passport becomes a permanent part of their product data infrastructure. If you want to start on a smaller scale and build the topic up internally first, you can do so with a pilot that is later credited in full.

Recommended · Licence partnership
by scope

Full rollout of the Digital Product Passport as a long-term licence partnership. Your price is based on volume, industry complexity, markets and capability stage. You receive it as a concrete quote, not as an estimate on a web page.

Who it's for: Companies that want to lead and turn the Digital Product Passport into a real competitive advantage.

Optional · Pilot to get started
from €8,000 one-time

A clearly defined entry point with an industry-specific data model, a sample of your Digital Product Passport in your corporate identity, plus onboarding and support from our Customer Success team.

Who it's for: Companies that want to build the topic up internally and bring together the teams from Compliance, IT, Product and Marketing before scaling.

What determines your price

Instead of flat-rate packages, you pay for what your portfolio actually needs. These factors feed into the calculation:

Variant diversityWhether a product has only a few versions or exists in hundreds of variants determines the data effort.
Use casePure compliance, the Digital Product Passport as a channel for marketing, sales and service, or global scaling.
MarketsHow many markets and languages you roll the Digital Product Passport out in.
Product categoriesEvery additional category comes with its own data model.
Add-on featuresSerialisation, certificate of authenticity or an AI chatbot on the Digital Product Passport, as needed.
Data maturity & systemsWhether and how completely your product data already lives in ERP, PIM, ESG and other systems today.
Capability stages

One platform that grows with you.

Plus, Pro and Enterprise are not price tags but capability stages. Which one fits you depends on your maturity and your goals.

Capability PlusGet compliance done safely ProFull integration for growth EnterpriseGlobal rollouts
Meets the applicable DPP requirements✓✓✓
Industry-specific data model✓✓✓
EU hosting, GDPR-compliant✓✓✓
QR code & GS1 Digital Link✓✓✓
Multi-market & multilingual✓✓✓
Open API for ERP, PIM and PLM connections✓✓✓
SLA✓✓✓
Digital Product Passport for marketing, sales & service–✓✓
First-party data & insights–✓✓
Serialisation–optionaloptional
Certificate of authenticity–optionaloptional
AI chatbot on the Digital Product Passport–optionaloptional
Dedicated Customer Success Manager––✓
Global regulation––✓

Not sure which stage fits? In a free consultation we work out with you which capability stage matches your goals.

Use cases

How companies use the Digital Product Passport.

Compliance is the entry point, not the goal. The same data infrastructure creates leverage for brand, growth and differentiation.

Storytelling & brand

Tell the story of material origin, craftsmanship and brand world right on the product, instead of just filling mandatory fields.

Circular economy & second life

Map repair, resale and recycling across the entire product lifecycle.

Customer data & insights

Every scan is a first-party data point: understand who uses your products, when and where.

Brand protection

Make counterfeiting and grey-market trade harder, because every original becomes clearly identifiable.

Regulation & compliance

Prove that you meet ESPR, the Battery Regulation and more, always in line with the latest legislation.

Cross- & upselling

Surface matching products, accessories and services right on the Digital Product Passport and trigger repeat purchases.

Why Narravero

Infrastructure trusted by more than 200 companies.

The Digital Product Passport is the third infrastructure shift after the barcode (1974) and HTTP (1991). We don't just build it, we actively shape the European standard.

200+

Enterprise customers

12

Industries

300M

DPP accesses per month

FAQ

Still have questions about pricing?

How is the Digital Product Passport priced at Narravero?
You get a licence that matches your actual scope: volume, industry complexity, markets and capability stage. You receive the concrete price as an individual quote. If you want to try the Digital Product Passport first, you can optionally start with a pilot.
Do I necessarily need a pilot?
No. Most companies start straight away with a licence. The pilot is an optional entry point on a smaller scale: it brings together the teams from Compliance, IT, Product and Marketing and builds the topic up internally before you scale.
What does the pilot cost and what's included?
The optional pilot starts at €8,000 one-time. It includes an industry-specific data model, a sample of your Digital Product Passport in your corporate identity, plus onboarding and support from our Customer Success team.
How do I determine my price range?
In the price configurator you answer a few questions about your portfolio. On that basis, your dedicated contact calculates your individual, no-obligation quote and gets back to you shortly.
Which industries is Narravero suited for?
For companies with physical products in the EU market, across all industries affected by regulation, including fashion and textiles, electronics, batteries and furniture. For other industries, we build the matching data model.

Find out what the Digital Product Passport costs for you.

Enter your key figures in the price configurator and your contact gets back to you with an individual, no-obligation quote. Prefer to talk directly? Book a free consultation.

Calculate your price Free consultation

Live demo + trail

Experience the digital product passport live

Create your first digital product passports in a test environment - perfect for internal coordination and decision-making.

free of charge

Start free of charge

  • Live demo based on your specific product

  • Access to a slimmed-down DPP environment

  • Create your own sample DPPs
  • Ideal for internal presentations & stakeholder alignment
  • Personal support from our team

Plus

Start compliance-ready

Ideal for teams who want to test the DPP in their first project, digitize data and ensure compliance with regulatory requirements.

from 660€/month

Request advice

  • Creation of productive DPPs

  • EU-compliant data structures & mandatory fields
  • Roles & rights for internal teams
  • Documentation for regulatory requirements

  • Open API for future integrations

Pro

Full integration for growth

For companies that want to use the DPP beyond compliance as a strategic tool for marketing, sales and product innovation.

from €2,500/month

Request advice
  • All Plus functions

  • Interactive DPPs for end customers

  • Storytelling, media & brand content in the DPP
  • Cross- & upselling links (e.g. store, accessories, services)

  • Scan & usage insights from the POS

  • Evaluation of which content & products perform

  • Direct sale via DPP

Enterprise

Global DPP rollouts Enterprise setup

For companies with complex product portfolios, international teams and the highest compliance requirements.

Individual

Request advice
  • All Pro functions
  • Individual adaptations & custom features
  • Global scalability & multilingualism
  • Premium support & dedicated Customer Success Manager
  • Clear governance & scalability
  • Advanced analytics & KPI tracking
 

PLUS

Get Compliance-Ready

Ideal for teams that want to test the DPP in an initial project, digitize product data, and ensure regulatory compliance.

FROM  6 500 € / YEAR

PRO

Full Integration for Growth

For companies that want to use the DPP beyond compliance as a strategic tool for marketing, sales, and product innovation.

FROM 8 000 € / YEAR

ENTERPRISE

Global DPP Rollouts

For companies with complex product portfolios, international teams, and the highest compliance requirements.

CUSTOM PRICING

          
Core Features & Compliance          
Creation of production-ready DPPs      
EU-compliant data structure and mandatory fields          
Audit-proof version history          
Definition of required data points per product          
Ensuring regulatory compliance          
DPP Publisher for easy creation of Digital Product Passports
          
Submission of the DPP to the EU interface          
GDPR-compliant hosting throughout the entire product lifecycle          
High-performance, scalable DPP platform          
Marketing Features          
Scan & usage insights          
Content performance analytics          
Storytelling, media & brand content            
Cross- & upselling            
Integration & Scalability          
Open API      
International rollouts & multilingual support      
Support & Customer Care          
Onboarding sessions      
Standard support      
Dedicated Customer Success Manager              
Book a Free Consultation