Digital Product Passport Fashion Industry | Narravero

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Material & origin transparency

Show customers the complete journey of a garment — from raw materials and finishing processes to final production. Transparency strengthens trust and purchasing decisions.

Sustainability_1

Sustainability & ESG data

Carbon footprint, water consumption, certifications, and standards: the DPP presents all sustainability data clearly and directly at the product.

Authenticity & brand protection

Protect your brand from counterfeits. The DPP enables authenticity verification via a secure digital product ID.

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Care & repair instructions

Care guidelines, repair videos, and spare part information reduce returns and extend the lifetime of your products.

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Storytelling & brand experience

Behind-the-scenes insights, designer interviews, lookbooks, or campaigns: with the DPP, every product becomes an interactive brand moment.

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Circular economy & second life

Enable take-back programs, resale, or recycling through digital lifecycle data — supporting true circular fashion.

Fashion_Textiles_Supply chain & material transparency

Transparent material and production information

Fibers, origin, production steps and certifications are clearly presented. Customers are given clear insights that create trust and support their purchasing decision.

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Care & repair guides

Care instructions, repair videos or tips for extending product life directly in the DPP. This reduces returns and encourages sustainable consumer behavior.

Digital brand experience

With lookbooks, campaigns, designer insights or sustainability stories, every item of clothing becomes a digital experience - fully branded, mobile-optimized and CI-compliant.

70

%

want proof of origin

From fiber origin to production conditions - fashion buyers expecttransparency.The DPP provides all relevant information clearly and directly on the product.

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%

Fewer returns

Digital care instructions, fit information and repair options measurably reduce returns - customers make more conscious decisions.

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%

EU conformity from 2026

The DPP meets all upcoming requirements for textiles - including traceability, material information and sustainability labels. For a secure data strategy, today and in the future.

What are the specific benefits of the Digital Product Passport for fashion brands?

The DPP simplifies compliance regulations by providing legally required information on materials, origin, safety or performance in a centralized, structured, verifiable and consistent manner. At the same time, it opens up new opportunities for customer experiences across the entire product life cycle: from purchase at the point of sale, through use, service and care, to return or recycling. Transparency regarding the supply chain, materials and sustainability strengthens trust in the brand and facilitates communication with customers, retail partners and internal teams.

How time-consuming is the introduction of a DPP in the fashion industry?

Getting started with Narravero is always easy: the most important step is to simply get started. Much of the data required in the future already exists in your existing systems. Our methods ensure that your products are DPP-ready. This involves preparing data, creating templates and integrating production and communication processes. This means that digital product passports can be published for individual products or entire collections in a highly automated process, without any complicated IT projects.

What data is required in the DPP for textiles?

Among other things, material composition, origin, production steps, certificates, care instructions and sustainability information are recorded in the DPP. We support companies in preparing existing data from PIM, ERP or PLM systems and transferring it to the DPP in a structured manner.

Can the DPP also be used for resale, repair or Second Life?

Yes, the DPP creates a digital identity for each garment and accompanies it throughout the entire product life cycle. This allows pre-loved products to be recorded for resale, repair or recycling, while collecting data and feedback from customers. Companies gain valuable insights into the areas of service, marketing and product development, enabling them to sustainably increase their added value and actively support their circular strategy.

How personalized is the DPP?

The DPP can be fully customized to your brand: Colors, layout, content and functions can be designed so that each digital product pass looks like it came straight from your design department. In addition, customers can register their products and receive personalized content, tips or services - supported by suitable incentives. In this way, valuable first-party data can be collected to provide targeted support for marketing, product development and service.

Onur Çakmak

Onur combines in-depth industry knowledge with a genuine passion for people and brands. Whether fashion retail, premium brand or sustainable label - he shows you how the Digital Product Passport combines customer experience, transparency and growth. He brings enthusiasm, clarity and practical relevance to the process

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Deborah Walsleben

Debbie combines law, data and customer experience. Clear, pragmatic, future-oriented - she shows how the DPP is turning from a mandatory program into real progress.