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digital-product-passport

Where Products Meet AI

Products rise to the front.

Today. Tomorrow. The day after tomorrow.

Where Brussels and Silicon Valley converge

2 Forces,
1 Direction

Regulation in Brussels and AI development in Silicon Valley are converging on the same new market logic.

01 · Regulation

The Digital Product Passport will become mandatory for nearly every product in the EU by 2030. What begins as a compliance requirement is, in reality, a new standard for digital product identity.

02 · AI

Purchasing decisions are made before a person even starts searching. Shopping agents and AI systems don't read slogans — they analyze structure, evidence, and context.

Historical Coincidence

What Brussels requires for regulatory reasons, the AI industry needs for technical reasons. The product lies at the heart of both approaches — and we’re right in the middle of it all.

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A new industrial data object

We don’t just build DPP software. We helped shape the architecture of digital product identity – for AI systems, buyers, and the customers of tomorrow.

Impulspaper

The Brand's Burden of Proof

Since 27 September 2026, brands have had to prove what they promise. Reliable product data is now the foundation for trust, compliance, and visibility in AI-powered product search.

Download the Impulse Paper
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