We Are Narravero - Pioneers of the Digital Product Passport
Narravero makes the Digital Product Passport usable for brands — from compliance and sustainability to growth.
With our interdisciplinary team of technology, product, and regulatory experts, we bring solutions into practice that create real business value.
Narravero facts
40-4-27-16
3-200-10-180.000.000
We serve more than 200 customers from 10 industries on 3 continents. With 180 million peak accesses to our platform.
500-35-0,5
On 500 square meters at the port of Münster, >35 years of digitalization meet employees, around half of whom were entrepreneurs themselves.
Narravero Facts
Behind every Digital Product Passport, every circular economy strategy, and every award stands a team that brings not only data but also a passion for sustainability into the world.
Our facts are more than numbers — they reflect innovation, team spirit, and the courage to rethink how things are done.
50-6-27-16
3-200-12-301.000.000
500-35-0,5
From our 500 m² office at Münster’s harbor, we combine 35+ years of digitalization experience with a team in which around half have previously founded or run their own businesses.
Turning products into the best conversation partners
We help companies build trusted relationships between customers and products — quickly and at scale. We turn every product into an intelligent, interactive touchpoint that connects experience, innovation, and compliance. At the same time, we reduce complexity — making organizations future-ready for growing regulatory and market demands.
CEO & Founder Thomas Rödding
Digital Foundations for Transparent Supply Chains
In the summer of 2013, the development of digital solutions for transparent supply chains began with the goal of connecting physical products with digital information — making transparency accessible directly at the product itself, long before the Digital Product Passport became a regulatory topic. In the years that followed, the technological foundations and first real-world applications for digital traceability were developed. Smartphone, QR, and NFC technologies were integrated early on, forming the basis for standardized and scalable product data solutions.
Launch of the Narravero brand
From 2017 onward, these foundations were transformed into a scalable, market-ready platform and successfully launched in 2019.
It structures complex supply chain information and makes it instantly accessible via smartphone. By the end of 2021, the platform had already reached over 34 million accesses per month.
With this technological maturity and market experience, the Narravero brand was officially introduced in early 2022 as a dedicated platform for Digital Product Passports.
Market Breakthrough
Narravero surpassed 200 customers.
The platform is now used across industries — from pilot projects to large-scale production rollouts.
Growth & Recognition
The team grows to more than 50 employees, and Narravero receives the DPP Excellence Award 2025, officially recognizing it as one of the most innovative solutions in the European market.
301+ Million Platform Interactions Per Month
The Narravero platform is now used internationally, with more than 301 million monthly interactions with platform content and product data.
Scaling Sustainably — As a Team
No stock photos here — only real Narravero people. Sometimes deeply focused on code, sometimes laughing about the next breakthrough idea, sometimes holding a coffee (because sustainability also needs energy). Every face tells a story:
of teamwork, of “aha!” moments, and of how compliance can become so exciting that even the coffee machine starts listening.
In the Media
From industry magazines to major events — from awards like the “Maturity in Action” Prize to keynotes at the Circular Tech Summit — our work resonates because it does more than talk. It delivers. And people are noticing.
Executive Team
Our leadership team combines years of expertise with the ability to turn challenges into real opportunities. Whether it’s the Digital Product Passport, circular economy strategies, or strategic customer communication — these are people who don’t just think, but act, while always keeping the bigger picture in mind. Meet the people who not only lead Narravero, but reinvent it every day.
From Thought Leadership to Implementation
Thomas L. Rödding combines regulatory, technological, and entrepreneurial perspectives. His expertise flows directly into the Narravero platform and demonstrates how the Digital Product Passport works in practice — for companies, teams, and products of every scale.
Ready to Get Started?
Experience the Digital Product Passport in action
In just 30 minutes, we’ll show you live how the Digital Product Passport works — from scanning the product to integrating it into your processes. Interactive, practical, and tailored to your questions.
Personal consultation for your brand
Together we analyze your processes, clarify requirements, and show how the Digital Product Passport can create value for your company. Including tailored recommendations.
Start Your DPP Pilot — Free of Charge
Test the Digital Product Passport directly with one of your products. You’ll receive a fully functional passport that you can immediately deploy and experience — completely risk-free.