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Industry built the world's products. We open the digital frontier.

Narravero turns the product — the last analog asset in digital markets — into a value on its own for companies, both before and after the purchase.

The Starting Point

The next market regulation requires products that work digitally.

1913

Ford standardized production.

Screw threads, track gauges, dimensions. Billions of products became possible.

1994

Bezos digitized the market.

Advertising, retail, services, payments — everything has been brought up to a digital standard. Except for the product itself.

2026

AI demands what Brussels mandates.

AI recommends what it can read. Procurement agents buy what they understand. The Digital Product Passport makes the product readable—across industries, across the entire lifecycle, and for the first time anywhere in the world, it’s legally binding.

How it works — and why it's happening now:

Where products meet AI →
The Architecture

Narravero: Architecture at the Intersection of Analog Products and Digital Systems.

We anticipated the market. Now we're shaping it.
In an economy driven by data, AI, and regulation, products need their own digital presence. We translate the product into the digital economy.

Since 2013, we have been developing digital identities for physical products. What began as a solution for the veterinary industry evolved into the architecture for the European Digital Product Passport.

Narravero is the digital architecture that enables companies to build, operate, and utilize the Digital Product Passport.

301 million
Monthly Accesses to Narravero Infrastructure
200+
Companies
12
Industries
since 2013
on digital product identity

Today through software.

Tomorrow through AI Agents.

Standards

Where we help write the rules.

Thomas Rödding – CEO of Narravero

01

Co-Chair of CEN-CENELEC JTC 24 (European DPP standard)

02

Vice Chairman of DIN/DKE

03

Chair of the State Expert Commission on Digital Innovation and Transformation in the North Rhine-Westphalia Economic Council

European power stems from data sovereignty, not from access to physical resources.

Thomas Rödding: DPP ensures European sovereignty over raw materials. ↗

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One of the few European architectural firms that follows the standards set by its CEO.
Setting the Standards →
Narravero Executive Team

Executive Team

Our executive team combines years of expertise with the ability to turn challenges into real opportunities. Whether it’s the Digital Product Passport, the circular economy, or : this is where you’ll find minds that don’t just think, but also take action—while always keeping an eye on the big picture. Get to know the people who not only lead Narravero but also reinvent it every day.

Thomas Rödding

Thomas L. Rödding

Chief Executive Officer

Hendrick Bauer

Hendrik Bauer

Chief Operating Officer

Dagmar Zoder

Dagmar Zoder

Chief Revenue Officer

Dr. Bern Egbers

Dr. Bernd Egbers

Co-Founder

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Dr. Inga Ellen Kastens

Chief Communications Officer

Patrick Rosenberger

Patrick Rosenberger

Chief Technology Officer

Daniel Vogelpohl

Daniel Vogelpohl

Chief Customer Success Officer

DPP4AI

Products take center stage.

When AI assistants become the first port of call for searching and purchasing, a product’s data quality determines its visibility. The Digital Product Passport makes products machine-readable — thereby opening up entirely new ways for them to be found, compared, and recommended.

Where products meet AI →