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Making Sustainability Visible – Directly at the Product

The Digital Product Passport translates complex sustainability data into structured, accessible information. This creates transparency, supports regulatory requirements and strengthens trust among customers and business partners.

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The Challenge: Sustainability & Transparency

Sustainability is complex – and often remains invisible

Many companies invest significantly in sustainability initiatives. However, customers, retail partners and auditors are often unable to directly verify these efforts. Information is complex, fragmented across systems or not easily accessible.

Complex ESG Data

Complex ESG Data

CO₂ balances, material origins or recycling rates are often difficult for customers to interpret. Sustainability remains abstract instead of becoming tangible and understandable.

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Lack of Transparency at the Product Level

Sustainability information is frequently available only on websites or in reports — not at the point where purchasing decisions are made.

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Increasing Regulatory Pressure

New regulatory requirements such as the Digital Product Passport and ESG-related reporting obligations increase documentation and verification demands.

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Greenwashing Risks

Without verifiable and structured data, brands risk losing credibility. Customers and authorities increasingly expect transparent and evidence-based sustainability information.

Analysis Data

High Manual Effort

Sustainability data is often maintained manually and across different systems — making processes error-prone, costly and difficult to scale.

Free information material

DPP Booklet

Our DPP booklet presents real-world use cases — including QR codes for interactive exploration, digital product passport examples and inspiration from leading brand projects.

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DPP Capabilities for Sustainability & Transparency

The Digital Product Passport enables structured and verifiable sustainability information

With the Digital Product Passport, sustainability-related data can be structured, transparently documented and made accessible at the product level for customers, retail partners and authorities.

Carbon Footprint & Environmental Metrics

Present CO₂ emissions, water consumption or energy usage in a clearly structured format. Environmental information becomes comparable and easier to understand.

Material Origin & Supply Chain Transparency

Provide structured insights into where materials originate and how they are processed. The DPP supports transparency across supply chains — from raw material to finished product.

Certificates & Verifications

Environmental and sustainability certifications such as Forest Stewardship Council (FSC), Global Organic Textile Standard (GOTS) or International Organization for Standardization (ISO standards) can be integrated into the DPP and made accessible in a structured and transparent way.

Product Lifecycle & Recyclability

Provide information on repair options, spare parts availability, recycling rates or disposal guidance. Sustainability does not end at the point of sale — it extends across the entire product lifecycle.

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Linus Weistropp | Marketing Director
SuperBioMarkt AG
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"At SuperBioMarkt, we believe in full transparency — and the same applies to our farming partners and suppliers. With Narravero, we have a digital and development partner who shares this intrinsic motivation. Together, we are driving innovation and creating digital solutions that support more informed purchasing decisions!"

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Material & origin transparency

Show customers what materials your furniture is made of and where it was produced. Transparency is increasingly becoming a selling point.

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Furniture-specific support

Assembly & care instructions

Customers receive assembly instructions, care instructions and how-to videos directly in the DPP. This reduces support costs and increases satisfaction.

Extend usage cycles

Repair service &
Second Life options

Offer take-back, repair or recycling directly via the DPP.
This strengthens sustainability and extends the customer life cycle.

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Turning the Product into a Digital Touchpoint

Scan. Understand. Buy.

Further use cases
 

More than Transparency: Sustainability as Tangible Added Value

 
 

Sustainability and transparency represent only part of the overall potential. The Digital Product Passport supports brands in areas such as compliance, service processes and circular economy initiatives — creating structured product communication across the entire lifecycle.

FAQ for sustainability & transparency

FAQ – Digital Product Passport for ESG & Sustainability

What sustainability data can be displayed in the Digital Product Passport?

The DPP can include, among other things, carbon footprint data, material origin, recyclability information, environmental metrics, certificates and product lifecycle information — structured and accessible at the product level.

 

How does the DPP support regulatory requirements?

The Digital Product Passport enables sustainability-related data to be centrally structured and documented in a traceable manner. This supports ESG reporting, audit processes and regulatory documentation obligations.

Is sustainability information understandable for customers?

Complex data can be presented in a clear and structured format within the DPP. Visual and contextual preparation helps make sustainability information easier to grasp and more accessible.

How does the DPP help prevent greenwashing?

Information provided in the DPP can be linked to verifiable data sources and documented evidence. Certificates, references and transparent updates contribute to credibility and traceability.

Can sustainability data be updated retrospectively?

Content can be centrally updated when needed. Updated information is then available wherever the Digital Product Passport is accessed — without requiring changes to packaging or printed materials.

How does the DPP support circular economy and second-life concepts?

The DPP can provide information on repair options, spare parts availability, take-back systems and recycling guidance. This supports extended product use and contributes to circular economy strategies.

 

Narravero in Practice

Live Demo: Making Sustainability Visible and Verifiable

In our free live demo, we show how the Digital Product Passport can provide ESG-related data, carbon footprint information, material origin details and recycling guidance directly at the product level.
Experience how Narravero enables structured and transparent sustainability information — making environmental data traceable and accessible for customers and business partners alike.

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