Digital product passport cosmetics industry | Narravero

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Ingredients & transparency

Clearly and comprehensibly display all ingredients, origins, and safety information — fully compliant and easily accessible for customers.

Sustainability_1

Sustainability & environment

Communicate carbon footprint, packaging recyclability, and sustainable ingredients directly at the product — enabling conscious purchasing decisions.

Storytelling Brand_1

Storytelling & brand value

Showcase your brand story, production insights, or campaign videos directly within the DPP. Emotional engagement strengthens trust and customer loyalty.

Cross upselling_1

Cross- & upselling

Offer complementary products, skincare sets, or refill options directly within the DPP — increasing revenue and repeat purchases.

After Sales_1

After-sales & service

Provide access to usage instructions, tutorials, or warranty information directly through the DPP — reducing support effort and increasing customer satisfaction.

Innovation Feedback_1-1

Product innovation & feedback

Collect feedback on ingredients, packaging, or product features directly via the DPP — enabling faster, data-driven product development.

Structured presentation of ingredients

Ingredients & origin

Present complex ingredient information in a clear and user-friendly way. The DPP enables structured communication tailored to different audiences — from consumers to retail partners.

Cosmetics_Application & care instructions

Application & care instructions

Provide step-by-step guides, tutorials, or application videos directly within the DPP. Fewer inquiries, higher customer satisfaction, and an enhanced product experience.

Cosmetics_authenticity & product protection

Authenticity & product protection

Protect your brand from counterfeiting. Each product receives a secure, unique ID, allowing customers and retail partners to verify authenticity at any time.

70

%

of customers expect transparent product information

From the INCI list to the origin of the raw materials - consumers want to understand what is in their products. The DPP makes ingredients clear, transparent and immediately accessible.

30

%

Fewer customer inquiries about use & safety

Thanks to digital tutorials, care instructions and safety information directly in the DPP, the support effort is significantly reduced - customers receive answers directly on the product.

100

%

Ready for upcoming EU requirements from 2026

The DPP creates the basis for transparently mapping relevant regulatory information and organizing data in a future-proof way.

"We initially approached the Digital Product Passport as a regulatory requirement — but quickly realized it could be much more: a completely new, interactive touchpoint with our customers. Through the Digital Product Passport, we can bring so many strengths of our brands to life and create a more intensive dialogue with our customers. For us, it’s clear: within our strategy, we do not want to see the Digital Product Passport merely as a legal obligation, but as a true brand channel. It allows us to make our strong brand foundation — built on trust, quality, and consistency — tangible and engaging. This way, we can continue to surprise our customers and respond to their needs in new ways. We are excited about this future of digital customer interaction!"

What benefits does the Digital Product Passport offer specifically for cosmetics brands?

The DPP enables full transparency regarding ingredients, origin, and sustainability factors — topics that are especially important to customers when purchasing cosmetics. At the same time, it unlocks new marketing, CRM, and service opportunities directly at the product.

Is the Digital Product Passport mandatory for cosmetics products?

Starting in 2026, the EU will introduce the Ecodesign for Sustainable Products Regulation (ESPR), which will be supplemented by delegated acts. These include both information requirements (e.g., ingredients, recycling, origin) and performance requirements (quality and safety standards). In the medium term, the DPP will become part of the regulatory framework for many cosmetics categories.

How does the DPP work in retail or at the point of sale?

Customers scan a code on the packaging with their smartphone and instantly access key information: ingredients, active substance profiles, usage instructions, compatibility, tips, test reports, or brand stories. This builds trust — and increases purchase intent.

What data must be provided for the DPP?

For legally required disclosures under the ESPR, companies must provide at least:

Information on ingredients and their origin
Safety and compliance data (e.g., according to the EU Cosmetics Regulation)
Recycling and disposal information
Quality and performance data

In addition, voluntary information can be included, such as marketing content, tutorials, how-to videos, or product stories.

The DPP clearly distinguishes between mandatory regulatory information and voluntary additional content, ensuring both transparency and regulatory compliance.

Can the DPP be customized to match the brand’s design?

Yes. The DPP can be fully adapted to your brand’s corporate identity — including colors, visual language, and storytelling. Each product becomes a consistent, interactive touchpoint — online and offline — seamlessly integrated into the customer journey.

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Jens Herzog

Jens translates complex cosmetics regulations into clear, actionable strategies. He creates orientation between EU regulations, INCI transparency, and brand requirements. Practical, forward-thinking, and grounded in deep industry expertise, he brings clarity with the ease of a true sector specialist.

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Deborah Walsleben

Debbie connects regulation, data, and customer experience. Clear, pragmatic, and future-oriented, she demonstrates how the DPP evolves from a compliance obligation into real progress. She makes the Digital Product Passport tangible — proving that compliance drives innovation and strengthens long-term customer loyalty.