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The Digital Product Passport for Marketing & Sales

With the Digital Product Passport, you bring products to life directly at the point of sale and online. Collect valuable insights, inspire customers, and increase revenue – while sustainably differentiating your brand.

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Current Marketing Challenges

Customers decide at the point of sale - yet marketing often remains invisible

From 2026 onward, the Digital Product Passport will become mandatory. For marketing and product teams, however, its greatest potential lies in using it as a tool for revenue growth, customer insights, and loyalty building. Without a strategic approach, valuable data and interaction opportunities are lost.



Limited visibility on the shelf

In-store or during online product comparisons, customers usually see only price, design, or basic information. Brand messaging and storytelling remain hidden.

No direct customer access after purchase

Many marketing strategies end at checkout. Without maintaining contact post-purchase, brands miss opportunities for cross- and upselling or long-term loyalty building.

Lack of insights into product interest & usage

Brands rarely know which products are actually viewed or explored at the point of sale or online. Critical data for targeted campaigns is missing.

Sustainability remains invisible

Many brands invest heavily in sustainability – yet customers don’t experience it directly at the product level. This creates a clear competitive disadvantage in a growing green market.

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Your brand - directly tangible on the product

Narravero turns the digital product passport into a new communication channel between brand and customer.

Experience how product information, sustainability data and brand stories come to life on every smartphone - intuitively, interactively and measurably.

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One scan. All the information. 

Discover the Marketing Power of the DPP


Rethink Marketing with the Digital Product Passport

Leverage interactive storytelling and real-time insights to communicate sustainability transparently, increase conversions directly at the POS, and build long-term customer loyalty through personalized data.

 

Interaktives Storytelling

 

Tell the story of your brand, production, and products directly within the DPP. Videos, images, recipes, tutorials, and behind-the-scenes content create an emotional experience.

 

 

 

Cross- & upselling

 

Integrate promotions, cross- & upselling offers, or vouchers directly into the DPP. Marketing initiatives reach your audience exactly where they interact with the product.

 

 

 

Material History DPP

 

Display content tailored to user profiles or locations. Every interaction becomes relevant – increasing engagement and brand loyalty.

 

 

 

EcoDesign Label ESG DPP

 

Present ESG and sustainability information in a clear and engaging way. Make your brand values tangible and support purchasing decisions.

 

 

 

Feedback DPP

 

Collect customer feedback directly through the DPP. Use insights to continuously optimize products, content, and marketing campaigns.

 

 

 

Sicherheit & Compliance DPP

 

Analyze which content and features customers use most. Marketing and product decisions become data-driven, and trends are identified earlier.

 

 

56
%

of customers scan products to find out more about origin & sustainability

With Narravero, every scan becomes a brand interaction - directly on the product, in the everyday life of your target group.

27
%

Higher engagement rate through personalized content in the DPP

Bring your brand to life: use storytelling, videos and interactive content to build emotion and trust.

15
%

More sales potential through cross-selling and upselling directly from the product pass

Guide customers directly to complementary products, accessories or service offers - data-based and scalable.

➡ How your marketing benefits from the Digital Product Passport

Compact marketing insights

Finally: Customer Data directly from the Product

The Digital Product Passport becomes a new channel between brand and customer. Narravero provides real-time data, actionable insights, and interactive opportunities – enabling smarter decisions and stronger brand loyalty.

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Use cases
 

DPP in Action: Experience successful Marketing Strategies


Whether brand positioning, customer data, or revenue growth – the Digital Product Passport unlocks entirely new marketing opportunities. See how Narravero helps you maximize the potential of every product.

 

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Storytelling & brand

Share the story of your brand, products, and values. Production processes, origins, materials, and background stories become directly accessible through the DPP. Emotional engagement builds trust, brand loyalty, and purchase intent.

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Sustainability & transparency

Show customers that your products are responsibly produced. CO₂ data, ESG metrics, recyclability, and material origin are presented clearly – enabling credible communication and differentiation.

Customer data & insights

Customer data & insights

Gain valuable insights into customers and how they use your products. Analytics reveal which content and offers generate the most engagement – supporting data-driven decisions.

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Cross- & upselling at the point of sale

Gain valuable insights into customers and how they use your products. Analytics reveal which content and offers generate the most engagement – supporting data-driven decisions.

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After-Sales & Customer Experience

Gain valuable insights into customers and how they use your products. Analytics reveal which content and offers generate the most engagement – supporting data-driven decisions.

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International scalability

Multilingual content and centrally managed data enable consistent marketing campaigns and brand messaging on a global scale.

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Tobias Janorschke,
Head of Digitalization and Process Management
COR
COR

"The Digital Product Passport enables us to substantiate our sustainability efforts and further develop our business model toward circularity. We are able to integrate key processes — both compliance-related and customer-facing — directly into our products in a structured way. For us, this represents meaningful digital transformation, and we are proud to take a pioneering role within the furniture industry."

DPP as an industry solutions

Discover the Digital Product Passport in your industry

Narravero supports companies across a wide range of industries in leveraging the Digital Product Passport strategically – for data-driven marketing, sustainable brand leadership, and stronger customer experiences.

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Toys
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Electronics
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Food
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Cosmetics
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Outdoor
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Textile
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Mechanical engineering
Free whitepaper
 

Turn Products into Relationships

The Digital Product Passport closes the post-purchase gap – transforming products into active brand channels. Discover how leading companies use the DPP to create storytelling, data-driven communication, and genuine customer loyalty. No theory – just new interaction pathways directly at the product.

Download the Whitepaper
Free whitepaper
 

Introducing DPP in your Company incl. Checklist

The Digital Product Passport (DPP) closes the post-purchase gap - and transforms products into active brand channels. Discover how leading companies are using the DPP to create storytelling, data-based communication and genuine customer loyalty. No theory, but new interaction channels directly on the product.

Download the Whitepaper
FAQ

Frequently asked questions from Marketing Managers

How can the Digital Product Passport be used in marketing?

The DPP is far more than a regulatory requirement – it becomes a new communication channel. With Narravero, you can engage customers directly at the product, control content, and gain valuable insights to continuously evolve your marketing strategy.

 

What are the benefits for a CMO?

You gain access to new first-party data, strengthen brand perception, and interact directly with your audience at the point of sale. At the same time, you position your company as an innovative and sustainable market leader.

Is the Digital Product Passport only relevant for sustainability communication?

No. Sustainability is an important element, but only one of many. With Narravero, you can manage storytelling, customer loyalty, cross-selling, and performance tracking directly from the product.

How complex is implementation?

Narravero’s integration is straightforward. Our modular platform integrates into existing systems and scales with your needs – from the first product to a global rollout.

How secure is customer data?

Data security is a top priority at Narravero. All data is processed and stored in compliance with GDPR and used exclusively for agreed purposes.

How do I measure the success of my DPP initiatives?

The Narravero Analytics Dashboard provides real-time insights into scans, interactions, and conversions. Instantly see what content performs best and optimize campaigns accordingly.

 

Narravero In Practice

Live Demo: Experience the Digital Product Passport in Action

In our free live demo, we show how to use the Digital Product Passport to inspire customers directly at the product, gain valuable data insights, and accelerate growth.

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