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Digital Product Passport - The new architecture of the internal market
It's not the regulation that's new, but the architecture behind it: In this article, Thomas shows how the DPP is restructuring market access, data and value creation in Europe.
From campaign approach to product relationship
The interview with markenartikel shows how the digital product pass shifts brand communication to actual use and turns the product itself into a permanent touchpoint.
More bureaucracy? Why the digital product passport has a different effect
Since its announcement, the DPP has been seen by many as an additional burden. The Tagesspiegel Background shows why uniform data standards and digitization can reduce administrative work - instead of increasing it.
To the article in Tagesspiegel Background
From transparency requirement to listing criterion
Lebensmittel Zeitung analyzes how the Digital Product Passport is developing from a transparency tool to a market-effective purchasing parameter.
To the article in Lebensmittelzeitung
Buy your ass!
Do you remember the legendary brand eins front page?It still hits the nail on the head today:
Our possessions go through all our routines without complaint: Buying, unpacking, stowing away, throwing away. As if things had no life of their own, lifeless objects in the carousel of goods. Of course, no product says: "Stop, I can still do something! Don't throw it away!!!!"
Buy your ass!
Do you remember the legendary brand eins front page?It still hits the nail on the head today:
Our possessions go through all our routines without complaint: Buying, unpacking, stowing away, throwing away. As if things had no life of their own, lifeless objects in the carousel of goods. Of course, no product says: "Stop, I can still do something! Don't throw it away!!!!"
Buy your ass!
Do you remember the legendary brand eins front page?It still hits the nail on the head today:
Our possessions go through all our routines without complaint: Buying, unpacking, stowing away, throwing away. As if things had no life of their own, lifeless objects in the carousel of goods. Of course, no product says: "Stop, I can still do something! Don't throw it away!!!!"
