Lifecycle Management 4.0.
A product begins with development, but its value unfolds over its entire life cycle.
Traditionally, companies use product lifecycle management (PLM) to manage the entire product lifecycle internally—from development to production to disposal. However, this information often remains hidden within the company.
The Digital Product Passport changes that.
It opens the doors: for customers, service partners, repair services and the circular economy.
Instead of isolated data silos, an open, comprehensible and brand-related product story is created.
Repair instructions, spare parts links and return options directly in the product pass
CO₂ footprint, material origin and sustainability certificates transparent at all times
Extension information, updates, care tips for longer product use
The DPP thus becomes the link between internal lifecycle management and external brand loyalty – and the product becomes a true touchpoint for years to come. Narravero makes all this possible – with systems that support the DPP from the first production step to the return. Because sustainability isn't a process step. It's relationship management.
How the Digital Product Passport extends Product Lifecycle Management
Product Lifecycle Management (PLM) is the standard for product development, production, and quality assurance. But it has one limit: It ends at the customer interface.
PLM manages the product lifecycle – but the Digital Product Passport makes it accessible starting today:
PLM is internal to the company –
The DPP extends it outwards.
PLM controls development & production –
The DPP shows the customer relevant information.
PLM optimizes processes
The DPP increases the value of a product through transparency and digital services.
Companies that combine DPP & PLM transform their entire product lifecycle – from internal process control to an interactive customer connection.
Digital product passport as an interactive extension of the product life cycle
A product lasts longer when its use is optimized. The Digital Product Passport ensures that information, services, and sustainable solutions are always available. And when consumers are actively involved in product use, the lifespan is extended even further.
What the Digital Product Passport achieves along the life cycle:
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Optimize after-sales services – direct access to warranty, care instructions & spare parts.
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Simplify repairs and maintenance – customers and service partners can find all information with just one click.
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Enabling a circular economy – integrating take-back programs, recycling options and second-life concepts into the DPP.
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Actively support customers & extend product life – Good communication about the DPP motivates consumers to use their products more sustainably.
➡ Learn more:
How the Digital Product Passport reaches and inspires customers
Making sustainability measurable – Second Life, Recycling & Circular Economy
The Digital Product Passport makes sustainable use not only possible – but measurable.
How companies implement a true circular economy with the Digital Product Passport:
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Integrate second-life options into the digital product passport – make resale, leasing or upcycling transparent.
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Making material values visible for recycling companies – Which components can be recycled?
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Manage take-back systems – digital registration for sustainable disposal and reuse.
➡ Learn more:
Digital Product Passport: Rethinking Sustainability and Circular Economy in the Global Economy
If you have any questions, please feel free to contact us!
Jens Herzog