Your touchpoint that hardly anyone sees today –
but no one will forget:
The Digital Product Passport is not dependent on an advertising budget. He "is" your product.
An ad here, a banner there, a well-intentioned sustainability report that ends up in a PDF grave.
Starting today, the Digital Product Passport focuses on relationships: It's a direct conversation between product and person. Listening, understanding. Understanding, creating relationships. What hardly anyone sees today will be indispensable tomorrow:
Dynamic content instead of static labels
Brand loyalty through real interaction
Contextual information – adapted to target group, region, time
Integration into existing systems – without IT overkill
We have the material from which credible touchpoints are made:
Communication is not a one-way street – Digital product passport as a new touchpoint
Implementing the Digital Product Passport as a touchpoint requires a bit more than "just" excellent technology.
At Narravero, behavioral psychology meets brand design, communication science meets systems thinking, and semantics meets experience design.
We combine disciplines to transform a digital product passport into more than just an information tool, but a moment of connection. Using principles from behavioral design, insights into meaning creation and perception, and a clear understanding of interaction patterns, user experience, and brand dramaturgy, we develop digital touchpoints that move, engage, and stay.
Narravero's Experience Lab – future doesn't happen by itself
The digital product passport is not an administrative act, but a revolution in product communication.
That's why we are already working on standards that will make best practice history:
Interaction models: The DPP is not a data graveyard - we are testing how it integrates customers & conveys brand values.
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Rethinking storytelling: How does sustainability communication work without greenwashing?
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Circular UX design in the DPP: bringing sustainability to life instead of just reporting on it.
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Findings are put directly into practice:
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Market-ready applications with high engagement
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Partnerships with leading brands, experts and science to develop best practices
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Industry-leading expertise: Our CEO Thomas is one of the most sought-after experts on the Digital Product Passport - from Brussels to Berlin.
Circular UX Design – Sustainability becomes convenient
Together with our partner Peter Post, we are the first platform to focus on Circular UX Design. This means:
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Products explain themselves – through intuitive, interactive interfaces.
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Circular economy becomes a visual and emotional experience – instead of abstract numbers.
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A user experience that motivates people to use products more sustainably.
➡ Learn more:
Circular Experience – How Sustainability Redefines UX
➡ Podcast to listen to:
Circular Economy & Marketing – UX & Service Design Reimagined ( Listen now )
No old wine in new bottles – here come fresh principles!
Anyone who wants to implement digital product passports like websites will encounter a communication problem. Digital product passports are active, learning touchpoints.
What works best based on previous experience?
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Interaction instead of information: Don’t just display data, but offer real usage possibilities.
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Authentic storytelling: Brand values, origin & sustainability must inspire – not preach or "sell image".
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Personalization & Gamification: Actively engage people with challenges, rewards or dynamic content.
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Multi-channel integration: DPPs connect with social media, eCommerce & CRM systems – the DPP is the key to the omnichannel strategy.
➡ Learn more:
How to use DPPs not only to inform but also to inspire
If you have any questions, please feel free to contact us!
Jens Herzog