What are the benefits of the Digital Product Passport for textile and fashion companies?
Digital Product Passport Textile Industry
Digital product passports in the textile industry mean more than transparency: They offer proof of origin, care instructions, repair options and digital services – directly on the garment or textile product.
For consumers: Traceable origin, easy recycling, monetary added value
For retailers: New opportunities for differentiation, real-time product data and digital services
Requirements & Opportunities
Transparency regarding materials and origin strengthens trust and enables informed purchasing decisions.
Repairability and second-life offers promote sustainable use and extend product cycles.
Digital product access creates new interaction points – on the label, in the online shop or on the sales floor.
.png)
Digital Product Passport in the Textile Industry: How it Advances the Textile Industry
The Digital Product Passport in the textile industry will become a mandatory requirement under the EU Sustainable Product Policy Regulation (ESPR) . It creates the basis for transparent, circular textile products in the European single market.
For the textile industry, the EU regulation means that manufacturers, brands and retailers must in future provide structured product information digitally, including:
Fiber composition, dyes & origin
Care, repairability & product lifespan
Recyclability & take-back systems
The new regulation affects the entire value chain – from the yarn producer to the retail space.
Digital product passport in the textile industry: New customer touchpoint
When used correctly, the Digital Product Passport Textile becomes the digital interface between brand, product and end customer – with real added value:
Care & repair instructions via QR code or NFC
Information on materials, coloring and processing
Access to take-back, second-hand or leasing models
#UseCases by Narravero
Digital product passport ensures sustainability and high-quality service
"Narravero lets our product talk about everything that is important to our customers. The DPP provides a direct insight behind the scenes and convenient access to our complete, individual service world."
Tommaso Melani
CEO Stefano Bemer | www.stefanobemer.com
#UseCases by Narravero
Anonymous Case by _______
Internationally operating non-food retailer works with Narravero on the implementation of the Digital Product Passport – with a focus on high product range dynamics, EU regulations and consistent brand communication across all sales channels.
4,000+ stores in Europe
Own brands & licensed brands
2.5+ billion euros annual turnover
One of Europe's largest textile retailers in the discount segment
400 million textile items per year
High sales volume for clothing, basics & seasonal fashion
Supply chain transparency made easy – from fiber to retail space
Whether cotton, polyester, or blended fabrics: With Narravero, material data, origin, and certificates are centrally documented and digitally available – tailored to the requirements of the EU regulation and the needs of CSR teams, product development, and end customers.
Digital services directly on the garment
QR or NFC labels turn every textile product into an interactive touchpoint. Users receive care instructions, styling tips, return options, and repair offers – directly via smartphone, without the need to download an app.
Future-proof implementation of EU requirements
Narravero already meets the requirements of the EU's ESPR Regulation – from data structure to hosting to machine readability. This makes you EU-ready and scalable.
Powerful tools for B2B, retail and the circular economy
Whether you're a fashion brand, workwear provider, or fabric manufacturer: the modular Narravero system allows you to specifically link B2B communication, sustainability reports, and take-back processes – for greater transparency, control, and added value along the entire textile chain.
Live & in color:
The DPP booklet
Everyone wants to know how the DPP works. We'll show you how. Live.
Real DPP cases
Many industries, many cases, one aha moment
Click through directly – just like in real life
