What does the Digital Product Passport bring to the leisure and outdoor industry?
Digital Product Passport Outdoor Industry
The Digital Product Passport Outdoor Industry can become a service hub beyond the mere obligation to provide information:
For consumers: Reliable information on materials, care, and returns
For manufacturers and retailers: Digital service points, circular offers and better differentiation at the POS
Digital Product Passport for the Outdoor Industry: digital and EU-compliant
The Digital Product Passport for the Outdoor Industry, implemented under the EU's ESPR Regulation, is becoming mandatory – and a major opportunity: From fiber origin to repair service, it provides digital information directly on the product. For companies in the outdoor industry, this opens up new opportunities for customer access, service offerings, and sustainable brand management.
What does the Digital Product Passport bring to the outdoor industry?
Digital Product Passport for the Leisure Industry: What the EU is planning
Companies in the leisure and outdoor industry will have to provide the following data digitally in the future:
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Material origin, fiber composition & finishes (e.g. coatings)
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Care and repair instructions for tents, shoes, clothing or accessories
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Information on reuse, take-back or recyclability
The Digital Product Passport Outdoor offers much more than regulatory requirements:
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Access to care and repair services directly on the product
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Instructions for proper use & storage for longer life cycles
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Sustainability communication through material data & proof of origin
Requirements & Opportunities
Material and care information are becoming mandatory – and a lever for better product communication.
Take-back systems and repair solutions strengthen circular models.
Digital touchpoints offer real added value and brand loyalty directly on the product.
Outdoor pioneer for digital customer interaction.
"With the DPP, the customer receives personalized purchase decision support right at the POS. After the purchase, the DPP accompanies them throughout the entire product life cycle with appropriate services."
Julia Gerling
Head of Marketing & Product Management | www.straub-marbert.de
Connecting product data along the lifecycle
Narravero makes it possible to bundle all information about materials, usage and returns in one place – machine-readable and user-friendly.
QR or NFC access directly on the product
Whether on your outdoor jacket, water bottle or hiking boots: information, services and product stories are always just a scan away.
Regulation and customer experience combined
Our solution meets all requirements of the EU digital product passport outdoor – while creating an interactive customer channel for brands.
Ready to go – future-proof and scalable
From first-mover projects to series integration: With Narravero, you are prepared for regulatory obligations and innovative brand management at the same time.
Live & in color:
The DPP booklet
Everyone wants to know how the DPP works. We'll show you how. Live.
Real DPP cases
Many industries, many cases, one aha moment
Click through directly – just like in real life
