What does the Digital Product Passport bring to the furniture industry?
Digital product passport in the furniture industry
Digital product passport in the furniture industry: proof of origin, repairability and many customer services directly on the product.
For consumers: Maximum convenience and proven sustainability
For retailers: new insights and value-creating ways of customer loyalty
Requirements & Opportunities
Material transparency, care and assembly information are becoming mandatory – but also an opportunity for better product communication.
Take-back systems, repair services and second-life options strengthen circular models and extend product use.
Digital touchpoints on the product enable direct customer loyalty and differentiation at the POS and online.
Digital Product Passport Furniture Industry: Mandatory, Opportunity, Competitive Advantage
The Digital Product Passport for the furniture industry is coming – according to the EU Commission, it will be introduced as part of the Ecodesign for Sustainable Products Regulation (ESPR). The goal is a sustainable internal market in which products are designed transparently and resource-efficiently throughout their entire life cycle.
What does the EU regulation mean for the furniture industry? The ESPR regulation stipulates that furniture manufacturers will in future provide the following information digitally:
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Material composition & origin
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Repairability, replaceability & care instructions
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Assembly instructions & return systems
The measure does not only affect large manufacturers – suppliers and retailers in the furniture industry must also rethink their data structure and invest in new forms of customer communication.
Digital Product Passport Furniture: More than mandatory
The Digital Furniture Product Passport can become a service hub beyond the mere obligation to provide information:
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Digital assembly instructions & care information
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Access to spare parts & second life platforms
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Product stories & sustainability communication on the shelf
#UseCases by Narravero
Digital product pass makes furnishing even more attractive
"The Digital Product Passport enables us to demonstrate genuine sustainability and make our business model a little more circular. We integrate important processes - compliance and customer-oriented - effectively and smoothly “into” our products. This is real, pioneering digitalization - and we are proud to be a pioneer in the furniture industry."
Tobias Janorschke, Head of Digitalization and Process Management | www.cor.de/home
Cleverly network product data – from origin to return
Narravero makes complex furniture product information centrally available: material, origin, assembly, care, warranty, return – all in one place, accessible at any time.
Digital touchpoints directly on the piece of furniture
Using QR or NFC, every piece of furniture becomes a customer channel. Users receive assembly assistance, spare parts services, and sustainability information exactly when they need it.
Consistent sustainability communication throughout the life cycle
The digital product passport accompanies the product from production to secondary use – thereby strengthening brand trust and ESG reporting.
Immediately EU-ready – with future-proof setup
Narravero meets the upcoming requirements of the EU ESPR regulation while simultaneously offering marketing, service, and sales potential. A system that combines obligation and opportunity.
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