What are the benefits of the Digital Product Passport for cosmetics companies?
Digital Product Passport for the Cosmetics Industry
Digital product for the cosmetics industry: offers traceability, proof of origin, and digital services directly on the product. Promote sustainability and strengthen customer loyalty.
For consumers: Transparency about ingredients & Co, digital services for products & packaging
For brands: EU compliance, cross- & upselling, eCcommerce in the product
Digital product passport in the cosmetics industry: Mandatory & new opportunities
The Digital Product Passport (DPP) in the cosmetics industry is becoming mandatory in the EU – and an opportunity for transparency, customer proximity, and innovation. According to the EU Commission, the Digital Product Passport is part of the Ecodesign for Sustainable Products Regulation ( ESPR ), which aims to promote sustainability throughout the product life cycle.
EU Digital Product Passport for Cosmetics: The requirements of the ESPR Regulation apply to cosmetic products once they are defined as priority product groups. Cosmetics manufacturers must then disclose:
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Ingredients & Origin
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Packaging & CO₂ footprint
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Disposal & recyclability
Other regulations also affect the cosmetics industry:
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The Packaging Ordinance (PPWR) requires transparent information on packaging components, recycled content and take-back systems.
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The REACH and CLP regulations set out requirements for the communication of hazardous ingredients – in future, this will be digitally bundled in the product passport.
The Digital Product Passport becomes the central medium for cosmetic ingredient transparency, packaging communication and ESG-compliant brand management – across borders, standards and systems.
Requirements & Opportunities
Ingredient transparency and sustainability communication play a central role; this provides an opportunity for clear product information and trust.
Building trust and differentiation on the shelf through digital product passports – a clear competitive advantage through unprecedented proximity to the customer.
Regulatory safeguards and EU compliance are crucial, and the DPP supports this with legally compliant implementation.
#UseCases by Narravero
Beauty pioneer for digital customer interaction
"We initially viewed the Digital Product Passport as a regulatory requirement – but quickly realized that it could be much more: a completely new, interactive touchpoint with our customers. Through the Digital Product Passport, we can bring many of our brands' strengths to life – and stimulate an even more intensive dialogue with our customers. One thing is clear to us: as part of our strategy, we want to view the Digital Product Passport as a brand channel not just as a legal requirement, but also to make our strong brand foundation, which exudes trust, quality, and consistency, tangible through the Digital Product Passport, thus continually surprising our customers with their wishes. We look forward to this future of digital customer interaction!"
Julia Gerling
Head of Marketing & Product Management | www.straub-marbert.de
#UseCases by Narravero
Anonymous Case by _______
A global cosmetics company is preparing for the Digital Product Passport with Narravero. From the cross-departmental strategy roadmap to data management and lifecycle management, the Digital Product Passport is used.
> 50 brands in the portfolio
Own brands & licensed brands
Market share of 3.79%
In the global cosmetics market
9% market share worldwide
For prestige fragrances
Modular, seamless, brand-aligned
Our touchpoint solution transforms product packaging into interactive brand experiences – not a PDF, but a real dialogue.
GDPR security
Whether NFC or QR marking technology: maximum usability with GDPR-compliant security.
Regulatory safety
Our system takes into account regulatory cosmetic obligations such as INCI lists and offers structured lifecycle management
Autonomous design
The Content Studio allows you to create brand-compliant product passports without any prior knowledge – including language, look & story.
Live & in color:
The DPP booklet
Everyone wants to know how the DPP works. We'll show you how. Live.
Real DPP cases
Many industries, many cases, one aha moment
Click through directly – just like in real life
