What does the Digital Product Passport bring to the food industry?
Digital product passport in the food industry
The Digital Product Passport in the food industry creates new transparency along the entire value chain – from the origin of ingredients to packaging. At the same time, it becomes a digital access point for sustainability communication, additional information, and brand experiences.
For consumers: More clarity on ingredients, origin, CO₂ footprint and environmental impact
For brands & retailers: Differentiation through digital services, reporting advantages and new communication areas
EU Digital Product Passport Food: What is changing
As part of the EU's ESPR regulation, digital product traceability is becoming the new standard. While food products themselves are not yet explicitly covered, this applies particularly to packaging – for example, for:
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Disposable packaging, composite materials & reusable containers
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Packaging design with an environmental focus
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Labeling of return systems & recyclability
The EU Strategy for Sustainable Packaging and Farm to Fork are also promoting digital solutions for transparency and sustainability – also as a voluntary standard for food brands.
If implemented cleverly, the Digital Product Passport in the food industry will create added value for brands, retailers and end consumers:
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Transparency of ingredients and origin – directly accessible via QR code
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Packaging information, CO₂ labelling & return options digitally accessible
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Brand values, origin story & recipe ideas – integrated into a digital product experience
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Requirements & Opportunities
Ingredients, origin and packaging transparency are becoming a competitive factor – and enable new forms of brand communication.
Packaging return, reusable packaging, and CO₂ tracking strengthen circular models and ESG reports.
Digital product access opens up new touchpoints – from the supermarket to the refrigerator.
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#UseCases by Narravero
Transparency with attitude – from the market, for the market
"We at SuperBioMarkt have nothing to hide. Neither do our partners on farms or our suppliers. With Narravero, we have a digital and development partner who is just as intrinsically motivated to drive things forward with us and is tackling a sustainable change in purchasing behavior with innovative strength, great IT solutions and a dose of fun!"
Linus Weistropp
Marketing Director Superbiomarkt | www.superbiomarkt.de
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#UseCases by Narravero
Emotional, multimedia insights into the real supply chain
"In a global world, it is essential for me that fair trade and ecological production are rewarded right down to the source. The team behind Narravero manages to make transparency simple, secure and accessible to everyone. This is what makes transparency in our more complex supply chains possible all the way back to the source worldwide. This transparency will become a strong strategic competitive advantage in the future, throughout Europe!"
Hendrik Bauer
Managing Director of Lieblingswild GmbH | www.lieblingswild.de
Cleverly network product data – from content to packaging
Whether it's about the origin of ingredients, shelf life information, or environmental impact: Narravero brings transparency and clarity directly to the product.
Digital touchpoints for packaging & product
Whether on the packaging, the bottle or in the online shop – all information is immediately accessible via QR or NFC, prepared in a brand-compliant manner and easy to integrate.
Making responsibility visible – with real data
CO₂ values, recyclability, production chain: The Digital Product Passport shows how seriously a brand takes its responsibility – and makes ESG reports understandable.
EU-ready & voluntarily think ahead
Even though the EU Digital Product Passport for Food is not (yet) mandatory, Narravero is making brands pioneers in transparency, circular economy and sustainable customer loyalty.
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