What does the Digital Product Passport bring to the toy industry?
Digital Product Passport for the Toy Industry
The Digital Product Passport for the Toy Industry creates transparency regarding materials, origin, safety certification, and recycling options. At the same time, new opportunities for take-back, repair, and digital brand experiences are created – directly on the product.
For consumers: Safety, sustainability and trust when buying toys
For retailers and manufacturers: traceability, new service potential and differentiation
Digital Product Passport Toys: Obligation, Opportunity, Competitive Advantage
The Digital Product Passport for Toys is being introduced as part of the EU's Ecodesign for Sustainable Products Regulation (ESPR) . The goal is to create a single market in which products are more durable, safer, and designed to be circular. The EU also considers toys a priority product group with a high sustainability and safety factor—especially in the children's sector.
What does the EU regulation mean for the toy industry?
In the future, the EU will require manufacturers to provide product-specific information digitally – throughout the entire life cycle:
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Material composition & origin
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Safety certificates, test marks & age ratings
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Repairability, take-back & recycling options
Not only major brands, but also OEM suppliers and distributors in the toy industry are affected. A transparent data structure is becoming essential – both for compliance and differentiation:
Safety certificates, materials and care instructions available at any time
Spare parts services or take-back offers for durable toys
Product stories & sustainability communication directly on the toy – via QR or NFC
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Requirements & Opportunities
Material and safety data become mandatory but also a lever for better communication and trust
Second-life models & circular options strengthen sustainable brand perception
Digital touchpoints on toys make sustainability and origin tangible – online and on the shelf
Cleverly network product data – from production to returns
Narravero structures all relevant information about toys: origin, materials, safety certificates, age ratings, repair information – centrally available, machine-readable, and consumer-friendly.
Digital touchpoints directly on the product
Using a QR code or NFC, every toy becomes a service point. Parents, retailers, or repairers instantly receive all relevant information – mobile, multilingual, and without an app.
Consistent sustainability communication throughout the life cycle
The Digital Product Passport supports EU-compliant sustainability reporting, storytelling and trust – and documents all environmentally relevant aspects of the product.
Immediately EU-ready – with future-proof setup
Narravero meets the requirements of the EU ESPR Regulation and prepares toy manufacturers for upcoming requirements from the EU Toy Safety Regulation Draft – combined with real added value for marketing, sales & reporting.
Live & in color:
The DPP booklet
Everyone wants to know how the DPP works. We'll show you how. Live.
Real DPP cases
Many industries, many cases, one aha moment
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