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DMEXCO 2023: Revolution comes via Digital Product Passports!

This is the title of Narravero founder Thomas Rödding's statement at this year's DMEXCO in Cologne. Under the motto "Empowering Digital Creativity", experts from the business world were asked what the most promising strategies for the future would be.

Thomas is making headway here with good news: Despite numerous regulations on the part of the EU - Supply Chain Sourcing Obligations Act (LkSG), or the "Ecodesign for sustainable products Regulation" (ESPR) - the Digital Product Passport (DPP) in particular provides company owners and brand managers with an outstanding basis for making a virtue of their duty: the DPP offers a vast playground for creative digital messages and a completely new approach to the customer. Read Thomas' full statement on the opening of DMEXCO here:

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