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The Digital Product Passport: A leap into the future


Hands holding a smartphone showing Stefano Bemer's digital product passport in front of the brand's shoe.

The introduction of the Digital Product Passport (DPP) in 2027 marks a milestone in the relationship between consumers and products. Using Generative Artificial Intelligence, customers will be able to interact directly with their products.


In the context of the European Union's ambitious "Green Deal", which aims to create the first carbon neutral continent by 2050, the Digital Product Passport is gaining critical importance. Linked to the Ecodesign Sustainable Product Regulation (ESPR), the DPP will be an important tool on the road to a sustainable economy.


The DPP allows companies to provide comprehensive information about their products, from basic details such as product name and type to information on materials, manufacturing location and environmental impact.


Stefano Bemer and B&W have already tested the Digital Product Passport - and are relying on Narravero's solution. The company already provides a technical platform for the Digital Product Passport and is convinced that the Digital Product Passport is a great marketing opportunity.


This opens up a new field of dialogue in customer contact. The Digital Product Passport can be filled with all kinds of information: With the instruction manual, with seals and certificates, with information on reordering or spare parts, or with a link to the online shop.

Thomas L. Rödding, Founder and CEO


Getting customers the information they want quickly (Where can I get a spare part? What trousers go with this shirt?) is where Thomas L. Rödding sees generative AI's big potential. Marketers who train a chatbot with relevant information for the Digital Product Passport can actually enable their products to communicate with customers.


True to its promise “Let your product talk”, this is already a reality at Narravero. Curious to learn more?



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