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The digital product passport - both an obligation and an opportunity. New possibilities for marketing and sales

Dr Inga Ellen Kastens and Thomas Rödding use a digital product passport with their smartphone.

The digital product passport will be mandatory. This means more administrative work for companies. But those who think ahead can reap the benefits. The Digital Product Passport, with its new ways of communicating with customers, offers opportunities for marketing and sales.

The Chamber of Industry and Commerce (IHK Nord Westfalen) talks to Narravero and B&W.

The basic idea is as ingenious as it is simple: NFC chips, thinner than a postage stamp, act as digital passports for products. Originally developed for the hunting and game industry, the technology has now spread to textile manufacturers, industrial suppliers and beyond.

What does this mean for the consumer? Imagine buying an exquisite pair of Italian shoes. The invisibly integrated chip allows you to track the product's journey with your smartphone, including care tips and direct ordering of care products. A shoe that is not only fashionable, but also tells an interactive story!

Digital product passport - new ways of communicating between companies and customers

B&W's Gerhart Seichter also sees the Digital Product Passport as an opportunity. NFC technology opens the door to deeper communication with customers. Operating instructions that would otherwise fill a book can be replaced by a simple click on the smartphone.

Narravero has used software-as-a-device to create a platform where customers and companies can enter into a dialogue. The digital product passport becomes the key to a more sustainable and personalised relationship between consumers and products.

Want to know more? Take a look at this article from IHK Nordwestfalen (in German).


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