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NFC-Chips for a transparent supply chain.

Updated: Jun 28, 2023

Vordenker 2022. DUP: Plattform für Digitalisierung und Nachhaltigkeit | 18.10.2022

Thomas Rödding as a Vordenker 2022

What is driving the company's growth?

Thomas Rödding: We are finally making transparency tangible, tangible and realizable. Keyword supply chain due diligence act: This is currently triggering a veritable tsunami of rethinking for companies in terms of transparency and sustainability.

The driving force behind our growth is twofold: First, our society is developing more conscious purchasing behavior. More than ever, we want to know who we are supporting through our purchases and what impact our choice of product has on our environment and other people. Second, politics reflects this societal need in rules and laws that are challenging for companies. Both drives are creating strong demand for solutions to meet both.

NFC - Near field communication - what's behind it?

Rödding: NFC refers to radio transmission of data in the near field. The wafer-thin memory chips are tiny computers that can do much more than barcodes or QR codes, such as enabling contactless payment by bank or credit card. NFC chips can be incorporated into products in a wide variety of ways, for example as a button on a shirt or invisibly in a label on a product. This approach is not only more elegant than QR codes, but also more robust, convenient and forgery-proof - and with the right software, companies can use it to capture, evaluate and document all relevant data for a transparent supply chain.

What are you doing to position yourself as an attractive employer?

Rödding: We're pushing the boundaries of technology and the market a bit - and that's exactly what my colleagues from IT, business, cultural studies, and even forestry and agricultural science really enjoy. In addition to these interdisciplinary areas, sustainability and digitalization are not buzzwords at Narravero - on the contrary, these megatrends are, at their core, the essence of what makes us tick as a company, and what is likely to meet with great approval, especially among a younger generation of workers. The diversity of job profiles, the appreciation of one another and the "wanting to learn from one another" not only create great solutions, but also enrich our everyday lives.

What is your success factor and what distinguishes your product from others? What about the topic of innovation?

Rödding: We always develop our technology from the user. A buyer has different demands on the digital product passport (DPP) than an end customer. The simpler and more intuitive a technology is to use later, the more complex and in-depth it must have been thought through beforehand. Added to this is the ambition to fully understand topics for our customers - such as app programming, NFC chip programming, packaging digital printing and integration of electronic IOT sensors. We want to offer our customers modular systems that perfectly map individual processes. At the same time, our modules function interoperably - with us and with third-party systems, and open standards are welcome.

What will happen from January 1, 2023, when the Supply Chain Due Diligence Act comes into force? Will Narravero help companies get ready for that?

Rödding: The Supply Chain Due Diligence Act is an important step toward greater transparency. Starting next year, companies from Germany will have to carefully examine their supply chains for environmental and climate impacts as well as human rights violations and disclose these findings. This documentation requirement is complex and time-consuming. Narravero simplifies this process significantly and helps to meet all regulatory requirements. We are currently experiencing that although the law only covers large companies, a lot of medium-sized companies are actually also affected. Often a part is shifted from the customer to the supplier through purchasing conditions, so that in fact companies of all sizes are already affected by the law.

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