Marconomy Feature: The Digital Product Passport as a New Touchpoint

How is the Digital Product Passport (DPP) evolving from a regulatory requirement into an active driver of brand building and customer experience? The latest feature on Marconomy shows: this transformation is well underway.

In her guest article, Inga explains how the DPP turns products into interactive, trust-building touchpoints — unlocking new opportunities for authentic communication and stronger customer relationships.

Three Key Takeaways from the Article

✅ DPP as a new touchpoint:

Products become digital interaction points that foster trust and enable meaningful customer experiences.

✅ DPP as an enabler for transparency & automation:

Moving beyond Excel and manual reporting, toward machine-readable, system-ready data that streamlines processes across the entire product lifecycle.

✅ DPP as a living reality:

Forward-thinking companies like Straub Marbert — and others — are already using the DPP as a digital twin for communication and service.

Recommended Reading

For anyone who wants to see the Digital Product Passport not just as a requirement, but as a true opportunity to elevate their brand:

👉 Read the article on Marconomy (in German)