DPP at Straub Marbert: The Brand Speaks for Itself
- Lioba Galliet
- Jun 11
- 1 min read
What does it feel like to be among the first companies to truly bring the Digital Product Passport (DPP) to life in the cosmetics industry?Julia Gerling, Head of Marketing & Product Management at Straub Marbert, shares exactly that experience in her latest guest article on neue-verpackung.de.
Her insights make one thing clear: the DPP is no longer just a regulatory topic. It’s becoming a powerful lever for brand building, customer experience, and engagement.
Three Key Takeaways from the Article
✅ Timing matters:
Getting an early start with the technology builds real competitive advantage — and accelerates internal learning curves.
✅ Brand as a driver:
The DPP opens up new opportunities for storytelling, transparency, and emotional brand experiences.
✅ Collaboration is key:
Without a pioneering spirit and strong partnerships, the path to the first live use case would not have been possible.
Recommended Reading
If you want to understand how the Digital Product Passport can become a true marketing touchpoint in the cosmetics industry — and what lessons other industries can take from it:
