Featured in Inside Beauty: How the Cosmetics Industry Is Accelerating the Digital Product Passport
- Lioba Galliet
- Jun 3
- 1 min read
When one of the industry’s leading trade magazines puts a spotlight on a topic, it’s more than just a footnote. The latest issue of Inside Beauty makes it clear: the Digital Product Passport is no longer a future vision – it has arrived, right at the heart of the cosmetics industry.
The feature focuses on the collaborative project between Straub Marbert and Narravero, which made its debut at Cosmoprof Bologna. Not just a concept, but a working example – live at the booth, product-ready, data-driven, and seamlessly scannable.
“A company that doesn’t just advertise with green claims, but leads with concrete solutions.”(
Inside Beauty, Issue 3/2025)
This kind of media attention is a strong signal: for brands ready to make responsibility digitally visible, for manufacturers who understand that data is the new currency, and for an industry navigating between regulatory pressure and retail potential.
🔗 Read more & explore the details
Inside Beauty on the Digital Product Passport in cosmetics (in German):
The full story: How Straub Marbert and Narravero brought the DPP to life:
