Digital Product Passport: Furniture as a Product Experience Channel
- Lioba Galliet
- Sep 30
- 2 min read
Updated: Oct 1
From Receipt to Service Interface
A sofa, a table, a wardrobe: furniture often stays with us for years, sometimes decades. They may stand still, but they are part of our stories: family gatherings, moves, fresh starts.
And yet, once assembled, the details often fade. Where did that manual go? When does the warranty expire? Is repair still worth it, or is bulky waste the only option?
This is exactly where the Digital Product Passport (DPP) comes in. What used to be paperwork and loose documents turns into a digital life record for furniture. One scan is enough and manuals, warranties, spare parts, or recycling tips are instantly available.
The Digital Product Passport as a Product Experience Channel
The DPP turns furniture into a communicative touchpoint. Instead of just standing in a room, it becomes part of a dialogue, a true Product Experience Channel:
Consumers can see what a product is made of, how it can be cared for or repaired.
Manufacturers stay connected to their customers – long after purchase.
Retailers build trust by offering products that tell more than just price and size.
This creates a new channel that makes products come alive and places them in direct relationship with the people who use them.
What the Furniture Industry Gains
For the furniture industry, the DPP is far more than an EU regulatory requirement. It brings three key advantages:
Planning security through standards: Clear frameworks ensure data is comparable and systems can talk to each other.
Efficiency through digitalization: Machine-readable data replaces spreadsheets and PDF attachments. Information flows are automated – less effort, more clarity.
Opportunities for circularity and service: Whether repair, resale, or recycling, the DPP provides the foundation for keeping products in use longer.
From Furniture to Value Driver
What looks like a compliance exercise can become a real competitive advantage for the industry.
Fewer returns, because information is clear upfront.
Smarter spare part services, making repairs easy.
Personalized services that open new revenue streams.
Studies from Deloitte and McKinsey show: companies that actively engage with customers increase Customer Lifetime Value, and that’s exactly what the Product Experience Channel can deliver.
More Than Furniture
The Digital Product Passport is no bureaucratic monster. It’s an invitation to rethink furniture – not as static objects, but as interfaces between brand, people, and market.
A chair, a sofa, a table: soon they could be more than part of our everyday lives.
They could become digital storytellers. Storytellers that provide information, build trust, and deepen relationships.
The future of the furniture industry lies not just in design, but in the data that turns products into true Product Experience Channels.
Curios? Read the article (in German).
