Digital Product Passport Growth Strategy: Why Dagmar Zoder Joins Narravero
- Lioba Galliet
- 5 hours ago
- 2 min read
When someone like Dagmar Zoder makes a move – from a globally scaling tech company to Narravero – people take notice. And when that person takes on full responsibility for everything that drives brand, market, and customer success, it becomes clear: this isn’t just a hire. It’s a statement.
Digital Product Passport Growth Strategy: Why the Timing Is Spot On
Dagmar Zoder, Narravero’s new Chief Revenue Officer, brings extensive leadership experience from global players like IBM, SAP, Adobe, and most recently osapiens. There, she led global sales strategy – now she’s set to take the reins at Narravero, overseeing Sales, Marketing, Partner Management, and Customer Success. Her mission: to execute a bold growth strategy centered around the Digital Product Passport, driving Narravero’s market leadership even further.
Right Time, Right Leader – for Narravero and the DPP
Dagmar Zoder’s move is no coincidence. The introduction of the Digital Product Passport across Europe is accelerating. And companies are starting to realize that the DPP is far more than a regulatory necessity. It’s a powerful lever for smart digital value creation, brand storytelling, and consumer interaction. This is precisely where Zoder steps in – with a clear vision for scaling intelligently and effectively.
Tech-Driven, Consumer-Focused
I’m excited about this new challenge!
says Dagmar Zoder – and you can tell she means it. Her background merges strategic sales leadership with a sharp sense of what today’s customers expect: simple access, meaningful services, real value. And that’s exactly what Narravero’s Digital Product Passport delivers – turning products into storytellers, enabling supply chain transparency, and building emotional brand connection.
A Personal Move with Industry-Wide Impact
Dagmar Zoder’s appointment sends a clear signal: the era of DPP pilot projects is over. It’s time to integrate Digital Product Passports as true growth drivers – across the entire product lifecycle. With Dagmar Zoder joining the leadership team, Narravero is stepping forward with clarity and conviction – injecting new energy into a market that’s reimagining itself.
Thomas Rödding says:
We’re thrilled to welcome Dagmar Zoder – an outstanding expert with both leadership strength and strategic drive. Her passion and expertise will accelerate our vision – and help us deliver measurable value to our customers.
