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Digital product passport in the B2B textile industry: Why B2B pioneers like ROFA act now

Digital Product Passport in the textile industry

A traditional company at the digital turning point


The ROFA clothing factory GmbH For over 125 years, ROFA has stood for reliable work and protective clothing "made in Germany." With its own textile production, sustainable certification, and uncompromising quality, ROFA is one of the leading manufacturers in the field of personal protective equipment (PPE).

But even for traditional companies, the following applies today: If you want to shape the future, you have to create digital transparency – not only out of conviction, but soon also out of regulatory obligation .



The Digital Product Passport: Mandatory becomes a pioneering achievement


The EU Ecodesign Regulation introduces the Digital Product Passport (DPP) – and with it a new era of product transparency . Companies like ROFA will be required to make detailed information on materials, chemicals, recyclability, origin, care, and more digitally accessible – ideally via a standardized framework . This isn't just about legal compliance , but also about tangible opportunities:


  • Creating trust among large industrial customers

  • Enable transparency along the supply chain

  • Digitally support service, repair and second life concepts

  • Make product quality & differentiation visible



Digital product passport in the B2B textile industry: ROFA as part of the DPP Pioneer Project


As part of the joint Pioneer project with the Association of the Northwest German Textile and Clothing Industry, ROFA is working on precisely this future. The goal is to develop a practical framework for DPP implementation – specifically for the textile industry in the B2B sector.


Contact person Anke Herbst accompanies the process, in which not only legal fundamentals (e.g. requirements from ESPR, Battery Regulation, Supply Chain Act) are clarified – but also technical, organizational and communicative structures for the DPP are defined.



A visit with a signal effect: Jens & Debbie from Narravero at ROFA


As part of the project, Jens Herzog and Debbie Walsleben from Narravero recently visited ROFA. They brought with them the vision of a digital companion for every product —embedded in a scalable system that not only meets legal DPP requirements but also combines marketing, customer success, and sustainability .


Jens' perspective on LinkedIn:

ROFA is already thinking ahead – beyond the mandatory label, towards true transparency. From data container to experience touchpoint.



Why DPP makes so much sense in B2B


Digital product passport in the B2B textile industry: In B2B business, digital evidence and structured information are now indispensable – whether for tenders, quality assurance, CSR reports, or automated supply chain platforms. The Digital Product Passport:


  • facilitates tendering processes and certificate management

  • supports buyers with ESG evidence

  • automates customer information, traceability and life cycle assessments

  • becomes the entry-level technology in the circular economy


ROFA demonstrates how traditional strength can be combined with digital innovations – and thus positions itself as a future-proof B2B partner in the European textile market.

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