Digital Product Passport: Beyond Duty, Towards Communication
- Lioba Galliet
- Sep 9
- 2 min read
The Digital Product Passport (DPP) is often seen as a pure compliance obligation, a tool to meet regulatory requirements.
But in an exclusive interview with Move the Needle, Kirsten Newquist, CEO of Identiv, and Inga make it clear: the DPP is far more than that. It is a communication channel that connects products with people, and in doing so, creates new value for companies.
Digital Product Passport: From Compliance to Communication
For many companies, the introduction of the DPP begins as a matter of regulation. Yet those who look closer will see something more fundamental: data points become dialogue.
Inga:
The Digital Product Passport is not just a technical solution — it is a turning point in how products connect with people..
Digital Product Passport as Communication: This shift changes the perspective: from obligation to opportunity. Compliance remains the foundation, but the real gain lies in products being able to speak for themselves: about their origin, their materials, and their services.
Value for Companies and Customers
This is where the real benefits for brands and manufacturers emerge. With the DPP, compliance becomes more efficient, because data is standardized and automatically accessible.
At the same time, a new space for trust and differentiation opens up: one scan is enough to make facts visible, and to invite customers into an extended brand world.
The takeaway is clear: the DPP is more than a control instrument. It is a tool that transforms reporting obligations into customer relationships.
How Partnership Makes the Difference
The success of this approach lies in the interplay of two perspectives. Identiv provides RFID and NFC technologies to ensure that each product receives a secure, scalable digital identity. Narravero, in turn, ensures that these data points do not remain abstract, but are transformed into stories that can be understood and experienced.
It is about giving every product a digital identity that is secure, scalable, and user-friendly. Together, the partnership demonstrates that technology and content are two sides of the same coin.
From Obligation to Opportunity
The Digital Product Passport is not a distant vision, it is already becoming reality. It makes compliance more efficient and, at the same time, opens a new communication channel for brands.
The DPP is not just a tool for fulfilling regulations. It is an impulse for building new relationships: between companies and customers, between products and people.
Inga:
The real shift? From one-way compliance to two-way relationships — with the product itself as the medium. Or shortly: We turn products into relationships!
