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From Form to Life Record: How the Digital Product Passport Is Rethinking Bureaucracy

Thomas Rödding on the Digital Product Passport as a Tool for Cutting Bureaucracy – In Conversation with Florian Bergener (SAZsport)

How a regulatory obligation is becoming a tool for true process intelligence


Too much paperwork. Too many obligations. Too little benefit.


That’s how many companies feel when it comes to sustainability reporting and supply chain regulations. And now the Digital Product Passport (DPP) on top of it all?No, it’s not an add-on. It’s at the core. Because if you take a closer look, you’ll see: the DPP isn’t just another form. It might just be the missing piece the system’s been waiting for.


In an interview with SAZsport (print edition, July 21, 2025), Thomas puts it plainly:

Digital Product passport’ isn’t the right term. What we’re really talking about is a product life record.

Or, as Thomas explains more broadly: digitalization doesn’t mean replacing paper with PDFs, it means processes that run themselves.


When used right, the DPP isn’t added effort. It’s a structured, machine-readable data foundation that creates value throughout the product lifecycle — internally and externally.



Digital Product Passport – Streamlining Bureaucracy, Enabling Customer Interaction


  • Digitalization and automation of documentation and reporting requirements — the Digital Product Passport reduces bureaucracy.

  • Trustworthy data as the backbone for efficient supply chains and credible sustainability communication.

  • Interactive interfaces for consumers — directly on the product, via QR code, NFC, or app.


And this isn’t just for the big brands.Smaller companies can benefit too: thanks to scalable SaaS solutions and modular onboarding, Narravero makes it easy to get started with DPPs — no major IT setup or heavy consulting required.


Unfortunately, we can’t link the article directly, as it was published in the print edition of SAZsport (Issue 4, July 21). Please note: the article is in German.



What comes next?


If we start seeing regulatory obligations as a space for digital innovation, burdens can turn into real momentum.The Digital Product Passport shows us how — quietly, precisely, and with the power to reshape systems. And perhaps just when no one expects it.

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