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Narravero Is Nominated: The Digital Product Passport in the Running for the 2025 Best of Industry Award

Eine Frau spricht über den Digitalen Produktpass mit ihre neu gekauften Jeans - eine Beziehung entsteht.


When Products Start to Speak


How do you measure innovation? Maybe by how many habits it changes. Or by how many new questions it raises.


This year’s Best of Industry Award 2025 promises to be exciting: Narravero has been nominated in the Sustainability category for its work on the Digital Product Passport.

And this nomination signals something important: it’s no longer just about technology or regulation — it’s about how we will perceive products in the future.



The Best of Industry Award – A Glimpse into the Future of Industry


The award, initiated by MM MaschinenMarkt in collaboration with konstruktionspraxis, PROCESS, LABORPRAXIS, DeviceMed, and Automobil Industrie, has been recognizing impactful and forward-thinking solutions since 2016.


The public online voting runs from July 28 to November 30, 2025.Every vote counts in deciding which innovations make it into the Top 3 — before the winners are officially announced in Würzburg in early 2026.





Why Narravero’s Perspective on the Digital Product Passport Matters


For many companies, the Digital Product Passport is primarily a regulatory obligation. Narravero sees it differently — as an opportunity to completely reshape how a product is experienced.


With our SaaS platform, we bring this idea to life: interactive, visual, and intuitive for end consumers.


This changes the perspective:


  • From data compliance to product transparency

  • From regulation to customer relationship

    From obligation to a new form of communication


The Digital Product Passport becomes a tool that makes sustainability visible — not abstract.From material insights and supply chain visibility to circular economy integration, sustainability becomes something measurable and tangible — right where decisions happen: at the product itself.



What It All Comes Down To


The Digital Product Passport turns the product into a medium.It lets products speak.

And in that moment, a relationship begins:Between person and object.Between brand and consumer.Between obligation and beauty.


That’s why this nomination fits so well.Because where better to highlight this shift in thinking than at an award that celebrates innovation?



Vote Now – and Help Shape the Future of Products


Voting is open until November 30, 2025.

Your vote makes a difference. Each one brings the Digital Product Passport closer to the Top 3 — and to the big stage in Würzburg.




What Happens Next?


In December, the finalists will be announced.In January 2026, the awards ceremony will take place in Würzburg.


Then we’ll see which ideas don’t just deliver technical innovation, but also make a real contribution to sustainable products and future-ready business models.


Until then, the big question remains:

Will products stay just objects — or become storytellers that build relationships?


Let our products talk. And turn things into relationships.

 

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