When Packaging Speaks – How Smart Technologies Are Turning the Digital Product Passport into a Real Experience
- Lioba Galliet
- Jun 25
- 2 min read
Why product-based interaction opens up new opportunities for trust, circularity, and customer experience — and what that actually looks like.
Digital Product Passport: Packaging with purpose. Data that speaks. Products that communicate.
At this year’s Smart Packaging World Congress in Amsterdam, one thing became clear: the Digital Product Passport (DPP) has moved beyond being a regulatory project. It’s now a communication channel.
Identiv showcased how smart packaging technologies — such as RFID or NFC — can do more than just capture data. They make it accessible. For consumers. At the point of sale. In everyday life.
The highlight?
A fully implemented DPP, embedded directly in a product, makes visible what was previously hidden — from sourcing and processing to certifications and return options.
The twist?
It doesn’t happen in a PDF. It happens right on the product. One scan — and the product speaks. With real data, clearly presented. No marketing fluff, just verifiable facts.
What does this mean for brands?
Sustainability becomes tangible.
Brand experiences become data-driven.
Products become media.
And where does Narravero come in?
Narravero was involved as implementation partner — with a focus on interaction, clarity, and end-customer access. Together with Identiv, the team demonstrated how regulatory requirements and brand communication can not only coexist, but amplify each other.
Because the Digital Product Passport only becomes a true asset when it doesn’t look like a reporting tool — but like an invitation to engage.That’s exactly where Narravero steps in.
Why this moment matters
That smart packaging and digital transparency are now being considered together is no coincidence. It’s a signal: the rollout of the Digital Product Passport (DPP) is getting real. Brands that now invest in communication readiness aren’t just compliant — they’re relevant.
The takeaway:
One product. One code. A story ready to be discovered.
👉 Read the full press release by Identiv (in German)
