Digital product passport:
The framework is mandatory.
Narravero is the way.
Industry-specific design: Focus on discount processes, product range & promotional logic.
Efficiency instead of additional effort: DPP as an opportunity for automated data flows.
More trust, less greenwashing: This is how real communication succeeds.
Retail perspective included: Why retailers must become part of the solution.
Practical tips & outlook: Concrete recommendations for first steps & integration.
The Digital Product Passport in Discount Retail
Discount retail and digital transparency – a contradiction? Quite the opposite. This white paper analyzes how the DPP is becoming a strategic enabler, especially in the discount sector: for supply chain transparency, product range depth, ESG communication, and customer access. Those who want to survive in the competition should understand what's coming now – and how to capitalize on it.
