Understanding, using and scaling the digital product passport
The Digital Product Passport is becoming mandatory – but it can do much more: This white paper shows how companies can now use the Digital Product Passport as a data-driven touchpoint, efficiency driver, and brand booster. For those who want to not just fulfill, but shape.
Requirements & Opportunities
Understand the obligation – use the advantage: Clear classification of the regulatory requirements surrounding the DPP from 2027.
Data becomes key: The DPP becomes a smart data hub along the entire value chain.
Touchpoint instead of bureaucracy: How brands communicate directly with their customers using the DPP – without an app, login or cookie.
Efficiency that works: Concrete steps for integration into existing processes – including publishing and content tips.
Marketing meets the future: How companies use the DPP to emotionalize their brand, scale it, and make it measurably more successful.
