Turn products
into relationships.

The moment after the purchase is the big gap in marketing. Staying present here builds trust, remains memorable, and increases customer lifetime value. This is precisely where the Digital Product Passport comes in as a new digital tool: directly on the product, with real added value for your customers – from additional services to targeted incentives for brand loyalty.

This white paper shows how brands can strategically leverage this touchpoint – for storytelling, customer retention, and data-driven communication. It's about new ways to differentiate and new channels for interaction – for long-term customer loyalty.