Business runs on numbers because it must. Brands thrive on stories because they should. In 2025, Narravero proved these forces aren’t opposites-they’re allies. The Digital Product Passport (DPP) broke free from compliance checklists and arrived where executives actually need it: as the backbone that delivers transparency, accelerates processes, and transforms product communication into something powerful, human, and unforgettable. If 2025 had a headline for Narravero, it would be this: From...

Between Obligation and Opportunity: What the GermanFashion Info Day Revealed The Digital Product Passport (DPP)  has been a hot topic in panels, trade media, and political debates for months. But real clarity only emerges where theory meets practice. That moment arrived on December 9 in Cologne , at the GermanFashion Info Day  — a day where companies didn’t just listen, but began to truly understand how the DPP plays out in real processes, real teams, and real products . From the outset, it...

While some regulations lose momentum, the DPP stays Germany’s Supply Chain Act has already been softened and parts of the Green Deal are being reprioritized. But one element remains firmly in place:the Digital Product Passport (DPP) . Because even though the DPP originated within the Green Deal, it was never a pure sustainability instrument. From the start, it has been designed as Europe’s digital product data backbone . Digital Product Passport: What it means for product data in companies...