While some regulations lose momentum, the DPP stays Germany’s Supply Chain Act has already been softened and parts of the Green Deal are being reprioritized. But one element remains firmly in place:the Digital Product Passport (DPP) . Because even though the DPP originated within the Green Deal, it was never a pure sustainability instrument. From the start, it has been designed as Europe’s digital product data backbone . Digital Product Passport: What it means for product data in companies...

A+A 2025 in Düsseldorf made one thing unmistakably clear: The Digital Product Passport (DPP)  is gaining momentum in the textile sector especially in workwear and protective clothing. Not as an abstract part of the Ecodesign Regulation, but as a practical tool  for product transparency, lifecycle management and everyday data workflows. The Reality Check: A fully functional DPP for workwear ROFA Bekleidungswerk GmbH & Co. KG presented the Digital Product Passport for its MULTI-LIGHT HI-VIS II...

When brands must rethink how closeness is created Brands today are expected to be everything at once: visible, relevant, transparent, personal. But the traditional channels are under pressure - reach is declining, platforms are fragmenting, trust is eroding. In the middle of this shift, a concept is gaining momentum, one that looks unassuming at first glance: the Digital Product Passport (DPP) . What sounds like a technical compliance requirement is becoming a surprisingly powerful answer to...