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Furniture industry

Reference Story COR

As one of Germany’s leading furniture manufacturers, COR demonstrates how sustainability and digitalization can work together. By using Narravero’s Digital Product Passport (DPP), the company enhances transparency, streamlines processes, and reinforces its position as an industry pioneer.

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COR - A Pioneer in the Furniture Industry

As a German family business based in Rheda-Wiedenbrück, COR has been synonymous with high-quality upholstered furniture and home furnishings "Made in Germany" since 1954. The name "COR," derived from the Latin word for "heart," reflects the passion that goes into every piece of furniture. The company combines timeless design with maximum functionality, precision craftsmanship, and long-lasting quality—all fully integrated at its Rheda-Wiedenbrück site.

COR has established itself as a pioneer in the furniture industry. With innovative products like the "Trio" seating landscape and the "Conseta" sofa, the company demonstrates that aesthetics, comfort, and sustainability can go together. Since 2017, all upholstered furniture from COR has carried the "Blue Angel" eco-label, underscoring the company’s commitment to environmentally friendly and durable furniture.

Beyond the classic living area, COR is also increasingly serving the contract sector, such as cruise ships, combining the highest quality standards with tailored solutions. This blend of tradition, innovation, and responsibility positions COR as a pioneer in integrating sustainability and digitalization within the furniture industry.

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Tobias Janorschke, Head of Digitalization and Process Management
COR seating furniture
COR

"The Digital Product Passport allows us to demonstrate genuine sustainability and make our business model more circular. We integrate key processes—compliance and customer-centricity—effectively and seamlessly into our products. This is real, pioneering digitalization, and we are proud to lead the way in the furniture industry."

Requirements for the DPP

Challenges for COR

As a traditional family business, COR has pursued the goal of delivering the highest quality and durability for decades. At the same time, companies like COR face increasing demands for transparency, sustainability, and digital product information.

Before introducing the Digital Product Passport, relevant information about products—such as material origin, take-back scenarios, and compliance—was scattered across different systems. The use of new digital channels, including social media, also created additional opportunities for better linking product information and customer interaction.

The COR team aimed to ensure that the Digital Product Passport would not only serve as a technical solution but also achieve broad internal compatibility. New approaches had to be designed to gain long-term acceptance and support within traditional areas of the company. At the same time, integrating existing systems—especially the ERP system—was central to mapping and enriching data fields.

COR recognized early on that introducing the DPP is more than just a technical implementation—it is a strategic lever for transparency, sustainability, and innovative customer communication. The company sought to develop a concept that would not only gain internal stakeholder buy-in but also consistently leverage the opportunities of digitalization.

Step-by-step to the DPP

How COR Uses the Digital Product Passport in a Solution-Oriented Way

To successfully address the challenges, COR collaborated with Narravero to create a structured, practical approach for the Digital Product Passport (DPP). The goal was to develop a solution that optimizes internal processes while delivering real added value for customers.

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Project Launch and Stakeholder Involvement

The project began with a comprehensive kick-off, involving all relevant stakeholders—including ERP teams and related projects. A production tour at COR in June allowed the team to understand on-site processes and discuss DPP requirements in a practical context.

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Structured Roadmap and Product Selection

A key focus was leveraging existing ERP systems. COR’s integration partner was involved early in the project, and long-standing agencies and system partners were actively engaged to utilize their expertise and ensure efficient project execution. The structured mapping of relevant data fields enabled targeted linking of ERP information to the DPP. The Digital Product Passport was designed as an extension of the existing system landscape, not as a standalone tool.

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Integration into Existing Systems

A central aspect was the use of existing ERP systems. By mapping mandatory data fields, information could be enriched directly from the ERP and seamlessly integrated into the DPP. This approach ensured the DPP became an integral part of COR’s IT architecture, rather than an isolated addition.

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Technical Implementation and Innovation

Another critical step was designing the NFC integration, allowing customers to access digital product information directly. Concepts were also developed to communicate this new touchpoint through digital sales channels, complementing traditional print communication and tapping into the potential of social media.

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Regular Exchange and Agile Adaptation

Weekly status meetings and a clearly defined project plan with milestones ensured transparency and planning reliability. Roles and responsibilities were established early on, enabling all stakeholders to collaborate efficiently. This structured approach allowed requirements to be prioritized effectively and the project to progress in a controlled manner—without unnecessary delays in day-to-day operations.

 

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Digital product passport COR
 

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Explore COR’s Digital Product Passport. Just like the furniture, it is both functional and timelessly elegant. The DPP reflects COR’s design philosophy, ensuring intuitive and user-friendly interaction.

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Solution / Implementation

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In order to successfully overcome the challenges, COR and Narravero worked together on a structured, practical approach for the Digital Product Passport (DPP). The aim was to develop a solution that would both optimize internal processes and offer customers real added value.

Project launch and stakeholder involvement:
The project began with a comprehensive kick-off involving all relevant stakeholders, including ERP teams and adjacent projects. A production tour at COR in June enabled the team to understand the processes on site and discuss the requirements for the DPP in a practical manner.

Structured roadmap and product selection:
The next step was to define specific work packages: Selection of DPP products for version 1 and version 2, identification of relevant systems and data sources, and creation of a list of likely data points for compliance and sustainability. Workshops and coordination rounds resulted in a final wireframe for DPP V1 that mapped both internal processes and met the requirements for customer communication.

Integration into existing systems:
A key aspect was the use of existing ERP systems. By mapping mandatory data fields, information could be enriched directly from the ERP and seamlessly integrated into the DPP. This ensured that the Digital Product Passport was not just an additional tool, but an integral part of COR's existing IT architecture.

Technical implementation and innovation:
Another important step was the design of the NFC integration, which enables customers to call up digital information directly on the product. This was accompanied by the development of concepts for communicating the new touchpoint via digital sales channels in order to meaningfully supplement traditional print communication and exploit social media potential.

Regular exchange and agile adaptation:
Weekly jour fixes and continuous workshops ensured that the project team was able to react flexibly to new requirements and that all stakeholders were involved at all times. This created a solution that is broadly compatible internally and at the same time meets the requirements of modern digitalization and sustainability.

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Turn Products into Relationships

The Digital Product Passport (DPP) bridges the post-purchase gap—transforming products into active brand channels. Discover how leading companies use the DPP to create compelling storytelling, data-driven communication, and genuine customer loyalty. No theory—just new interaction channels, directly on the product.
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Results / added value

The implementation of the Digital Product Passport (DPP) at COR clearly shows how digitalization and sustainability can go hand in hand. By working with Narravero, COR was able to realize several concrete added values:

1. transparency and sustainability:
With the DPP, all relevant information on materials, origin and take-back scenarios can be provided digitally. This gives customers a clear overview of the sustainability of the products, while COR reliably meets compliance requirements at the same time.

2. process optimization and internal efficiency:
Integration into the existing ERP system means that data is automatically maintained and synchronized. This reduces redundant work steps, minimizes sources of error and ensures that all departments - from sales to production - work with consistent information.

3. strengthening the brand and customer communication:
The Digital Product Passport enables COR to make its own pioneering role in the furniture industry visible. NFC integration and new digital touchpoints actively address customers and support communication via modern channels such as social media. This complements traditional print media and increases the reach and relevance of the brand.

4. future-proof product strategy:
With the DPP, COR's product portfolio will become even more "circular". Return scenarios, recycling options and resource-saving manufacturing processes are made visible and form the basis for a sustainable, future-oriented product strategy.

5. internal acceptance and cooperation:
Workshops, regular jour fixes and a transparent roadmap enabled all stakeholders to be involved at an early stage. This led to a high level of internal acceptance and ensured that the DPP was effectively implemented and supported in all areas of the company.

Conclusion:
With the Digital Product Passport, COR has created a solution that offers real added value for customers, employees and the company itself. The project shows how digitalization not only makes processes more efficient, but also makes sustainability measurable, communicable and strategically useful for the brand.

DPP results for COR
 

Added Value from the Digital Product Passport

Tangible outcomes from the structured implementation of the Digital Product Passport.

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Transparency and Sustainability

The DPP enables all relevant information on materials, origin, and take-back scenarios to be provided digitally. This gives customers clear insight into the sustainability of the products, while COR reliably fulfills compliance requirements.

Process Optimization and Internal Efficiency

Integration with the existing ERP system ensures that data is automatically maintained and synchronized. This reduces redundant workflows, minimizes errors, and guarantees that all departments—from sales to production—operate with consistent information.

Sustainable Product Strategy

The DPP enhances the recyclability of COR’s product portfolio. Return scenarios, recycling options, and resource-efficient manufacturing processes are made transparent, laying the foundation for a sustainable, future-oriented product strategy.

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Strengthening Brand and Customer Communication

The Digital Product Passport enables COR to highlight its pioneering role in the furniture industry. NFC integration and new digital touchpoints actively engage customers and support communication through modern channels like social media. This complements traditional print media, expanding the brand’s reach and relevance.

Added Service Value for Customers

Perfectly tailored service for each product—whether through care products precisely matched to the individually configured furniture or practical tips to enhance durability.

Internal Acceptance and Collaboration

Workshops, regular status meetings, and a transparent roadmap ensured early involvement of all stakeholders. This fostered strong internal acceptance and guaranteed that the DPP was effectively implemented and supported across all areas of the company.

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In a free live demo, we’ll show you how the Digital Product Passport can engage customers directly through the product, capture valuable data, and drive growth.

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