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Furniture Industry

Reference Story designfunktion

With the Digital Product Passport (DPP), designfunktion creates an interactive shopping experience and accelerates sales—through transparent product data and seamless customer engagement.

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designfunktion – Spaces for Unlocking Potential

As one of Germany’s leading providers of office and workspace solutions, designfunktion has been creating holistic, modern spatial concepts since 1981. Their high-quality residential and office designs inspire people by fulfilling a clear mission: to craft spaces that unlock potential and foster enthusiasm.

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Samir Ayoub, CEO
designfunktion Holding GmbH
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"Our showroom is now open for consultation 24/7—because the Digital Product Passport shares the story behind every piece of furniture, even when no one is available."

Requirements for DPP

Challenges for designfunktion

As one of Germany’s leading retailers for designer furniture, designfunktion faces a unique set of challenges: In its showroom, high-end products meet discerning customers, but consultation capacity isn’t always available. At the same time, sales staff need instant access to supplier, pricing, and inventory data—without relying on the ERP system or other internal tools.

Goals and Expectations for the Digital Product Passport (DPP):

  1. Explore products independently, even without active consultation
  2. Access detailed information on design, materials, sustainability, brand story, and pricing
  3. Seamless connection between the physical showroom and digital customer experience

Goals and Expectations for the Digital Product Passport (DPP):

  1. Instant access to sales status, supplier details, purchase/sales prices, and inventory levels
  2. Unified data foundation for sales, procurement, and showroom management
  3. Eliminate miscommunication and media discontinuities
DPP Solution With Narravero

How designfunktion Uses the Digital Product Passport for Practical Results

To successfully address these challenges, designfunktion partnered with Narravero to implement a structured, hands-on approach for the Digital Product Passport (DPP). The goal: a solution that streamlines internal processes while delivering real added value for customers.

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For End Customers: Digital Touchpoint

  • Clear Product Identity: An NFC tag on each piece of furniture unlocks the Digital Product Passport (DPP)

  • Digital Customer Journey: Access to product details, storytelling, sustainability data, and images

  • Call-to-Actions: Direct options for contact, inquiries, and pricing within the pass

  • Role-Based Content: Manufacturers can add their own content, while end customers see only relevant information

  • Interactive Brand Experience: The showroom becomes a 24/7 digital showcase, always accessible

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Internal Sales Mode
  • Role-Based Login for Employees: Direct access to internal data right at the product

  • Enhanced Visibility: Real-time status on sales progress, supplier info, inventory, and location

  • ERP/PIM Integration: Automatic, real-time data updates

  • Error-Free Communication: A single source of truth for sales, procurement, and logistics

Inventory & Device Management

  • Digital Inventory Capture: All products are automatically recorded and linked to the Digital Product Passport (DPP).

  • Real-Time Stock & Location Overview: Live data for logistics, warehousing, and administration.

  • Device & Product Management: Centralized control of product IDs, serial numbers, and NFC tags via the platform.

  • Streamlined Internal Processes: A unified data foundation minimizes manual entry and reduces errors.
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designfunktioN Digital Product Passport
 

Functional Beauty, Seamless Scrolling

Experience the Digital Product Passport from designfunktion—more than just a concept, it’s a dynamic window into the brand’s innovation and values.

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Open DPP per Scan

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Free Whitepaper

Turn Products into Relationships

The Digital Product Passport (DPP) bridges the post-purchase gap—transforming products into active brand channels. Discover how leading companies use the DPP to create compelling storytelling, data-driven communication, and genuine customer loyalty. No theory—just new ways to engage customers directly at the product level.
Download the Whitepaper
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DPP Results for designfunktion
  

Value Added by the Digital Product Passport

This case demonstrates how the DPP bridges physical products with digital services, enhancing both customer experience and internal efficiency.

The Digital Product Passport from designfunktion is more than just a transparency tool—it’s a scalable, tailored solution for retailers with large showrooms, dynamic inventory, and brands aiming to seamlessly connect customer experience and internal processes.

For End Customers:

  • Interactive experience, even without active consultation
  • Higher engagement with showroom products
  • New leads generated through digital touchpoints
  • Stronger brand loyalty via integrated manufacturer content

For Sales Staff:

  • Instant access to product status and inventory data right at the item.
  • Faster, more efficient sales decisions.
  • A single source of truth ensures smooth communication between sales, procurement, and logistics.
  • Greater transparency and time savings in internal processes.
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For Inventory & Device Management:

  • Products are automatically registered upon arrival or first use and linked to the Digital Product Passport (DPP).
  • Real-time visibility of stock levels, locations, and status updates.
  • A unified data foundation reduces manual entry and inconsistencies.
  • Saves time and boosts efficiency for logistics, administration, and service teams.
Narravero In Practice
 

Live Demo: Digitale Product Passport in Action

Join a free live demo and discover how the Digital Product Passport can help you engage customers directly at the product, capture valuable data, and drive growth.

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